Main purpose of position:
This post has a specific focus on leading and managing Luton DART's marketing activities to support the image and commercial viability of the operation and supporting Luton Rising's wider marketing and communications and engagement functions. This includes a particular focus on working with key partners to drive up patronage, managing the Luton DART brand and developing marketing and advertising initiatives and customer communication to generate usage and maintain reputation for excellence.
Identify and seek sponsorship and marketing opportunities that can create additional revenue for the operation. The post has oversight across Luton Rising's marketing and communications channels and is responsible for developing engaging content to increase following, raise awareness of the company's activity and improve Luton Rising's reputation locally, regionally and nationally.
This post will report into the Head of Marketing for Luton Rising with responsibility for line managing the Social Media and Sponsorship Officer
You will be responsible to:
In collaboration with key partners, devise and implement a robust and date driven marketing and partnership plan to drive up patronage of the Luton DART.
Lead and implement marcomms activations for Luton Rising, ensuring regular engaging content is produced for the Luton DART and wider Luton Rising initiatives, while providing coaching and development support for Luton Rising's sponsorship and social media officer.
Develop content and the right platform for Luton Rising's the Luton DART's online presence.
Identify and seek sponsorship and marketing opportunities that can create additional revenue for the operation.
Ensure all campaigns can be effectively measured and return on investment (ROI) calculated with the purpose of demonstrating how, and the degree to which, the outcomes of these campaigns have supported a rise in awareness and or usage.
Contribute as a team member to the work of the wider Luton Rising communications and engagement function, headed up by Luton Council and supported by external agencies, keeping abreast of new developments in the field.
Support Luton Rising events and provide marketing communications and relevant materials as required.Skills and Experience:
In-depth experience of developing successful long and short-term marketing strategies and campaigns including, social media and digital campaigns, which align to the operational objectives
Demonstrable experience in website maintenance
Demonstrable experience of event management and organisation Demonstrable experience of generating income from advertising and sponsorship opportunities
Ability to plan, deliver and evaluate a range of complex campaigns and projects, to meet service requirements and to ensure the best outcomes for the organisation
Ability to provide engaging content across a range of online and social media channels to a range of different audiences
Able to take responsibility for managing budgets, and providing coaching and direction to junior members of the team
Able to influence others' behaviour through effective relationship building, negotiation and persuasion
In-depth current knowledge of marketing and social media theory, legal framework and best practice
Specific knowledge of branding and marketing
Qualified to degree level in marketing or communications (or equivalent relevant workplace experience)
Recognised professional qualification in Marketing, Public Relations and/or equivalent verifiable experience or training
Evidence of relevant continuing professional developmentAbout Us
Luton Borough Council have partnered with Kent County Council to create Connect2Luton, a recruitment managed service for all contingent temporary agency, contract, and interim roles at the Council.
Our heritage and being local government owned which means we have a wealth of knowledge and expertise within the public sector, with many of our employees having previously worked for the Council or have supplied previously into the Council, for several years.
We are an equal opportunities employment agency and business that positively encourages applications from all suitably qualified and eligible candidates.
Connect2Luton is a trading style of Luton & Kent Commercial Services LLP - A joint venture between Luton Borough Council & Commercial Services Kent Ltd. Connect2Luton is an equal opportunities Employment Agency & Business. It positively encourages applications from all suitably qualified and eligible candidates
Salary description
£450.00 - £500.00 per day