Area Sales Manager

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

Purpose of the role

To deliver strategic profitable growth within the On Trade through driving business development opportunities across all product categories and targeted trade investment. Proactive leadership of key groups to drive strategic growth of accounts and develop opportunities and business streams.

About the role

In this role, you will leverage your brand, portfolio, and category knowledge to develop and grow new and existing accounts. You’ll work closely with customers to enhance their offerings and ensure every meeting is productive, focusing on maximizing their sales performance. Managing budget spend within your region, you'll drive volume, distribution, and retention to ensure maximum profit return. You'll also ensure customers trade within agreed credit terms and assist with financial negotiations when needed. Maintaining a professional approach to sales and account management, you'll deliver top-tier customer service. Additionally, you'll build strong partnerships with key suppliers to secure "best in class" support.

Key performance indicators (KPIs) for this role include achieving margin, revenue, volume, and distribution targets, meeting partnership supplier distribution goals, and fostering strong relationships with customers and internal stakeholders to benefit the business.

About you

You have a proven track record in a fast-paced sales environment, with experience in FMCG preferred. Your core sales skills are strong, including influence, negotiation, and problem-solving, complemented by excellent numeric and analytical abilities. You possess a commercial mindset and excel at building and developing strong relationships at all levels, both internally and externally. Your communication and presentation skills are exceptional, and you are results- and solution-focused. You maximize productivity through effective prioritization, time management, and organization. You are adaptable to changing market environments and capable of developing viable commercial solutions in response to opportunities.

A full driving license is required. This is a field based role so ideally you are located nearby and familiar with your territory.

About us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles