Digital Content Specialist
Reports to: Head of Marketing
Salary: £45,000 per annum
Hours: Full Time
Contract: Permanent
Location: Central London – Up to 5 days per week on campus (some hybrid working may be possible)
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering?world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities,?Arizona State University.
About The Role
The Digital Content Creator is responsible for developing and delivering content that supports ASU London’s marketing and recruitment activity across digital channels. The role ensures that content is structured, purposeful, and aligned with student engagement and conversion objectives.
This includes website, SEO, CRM, email, and social content, with a strong focus on ensuring that content supports both visibility and decision-making. The postholder will work closely with marketing and recruitment teams to ensure consistency, accuracy, and alignment with institutional messaging and compliance requirements. This role requires a regular on-campus presence of up to five days per week, including evenings and weekends, to ensure comprehensive coverage of the full student experience.
Key Responsibilities
* Content Planning and Delivery
* Website and SEO Content
* Email and CRM Content
* Storytelling and Campus Content Creation
* Social Media and Community Management
* Earned and Non-Traditional Media
* Campaign Support
* Content Governance
Key Relationships
* Head of Marketing
* Digital Marketing Lead
* Marketing & Events Associate
* International Recruitment Team
* Domestic and Widening Participation Recruitment Team
* Academic staff and faculty subject matter experts
* Current students and alumni
* Enrolment Advisers and Registry teams
* External agencies (creative, video, photography and digital)
The successful candidate will have significant experience in content creation and storytelling, across a range of digital channels, excellent written communication, with a portfolio of engaging, digital-first copywriting, an understanding of SEO principles and how to integrate SEO into copywriting and content structure, experience using social media and/or digital analytics tools to monitor content performance and inform optimisation, experience planning, creating, and delivering organic social media content across multiple platforms, including content calendars, with an understanding of engagement and audience growth and will be highly effective at building relationships across diverse stakeholder groups, with the ability to gain trust, encourage participation, and extract authentic stories from students, academics, and staff with a good understanding of audience engagement and content effectiveness.
With the ability to interpret performance data and translate insight into content improvements, excellent organisational skills combined with the ability to prioritise multiple content streams and projects in a fast-paced environment, a Bachelor’s degree or equivalent experience and desirable skills in using a Content Management System (CMS), photography and composition, brand governance, experience identifying and securing earned content opportunities and an understanding of brand governance.
Success in this role will look like Consistently high-performing digital content that drives measurable engagement across website, social, and email channels, improved visibility and discoverability of ASU London content, Strong audience engagement across social platforms, demonstrable contribution of content activity to enquiry generation, application intent, and conversion outcomes and High-quality, consistent, and brand-aligned content delivered across all channels.
Closing date for applications: Friday 29th May 2026
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974.
In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please
Salary description
£45000.00 - £45000.00 per year