Retail Manager

About the role

BMW Luton is recruiting a Retail / Business Manager (Sales‑Led / Customer‑Facing) to join our high‑performing retail team.

This is a hands‑on sales leadership role. The successful candidate will spend the vast majority of their time directly with customers, leading from the front by selling Finance & Insurance products at an elite level. This role sits at the heart of the sales floor and is integral to vehicle deliveries, customer experience and commercial performance.

As a Retail Manager, you will be customer‑facing on every deal, structuring and presenting finance solutions, selling value‑added products, and ensuring every customer fully understands their options in a clear, compliant and engaging way.

While there is an element of coaching and oversight of the Sales Executive team, this is sales‑focused people leadership, not operational management. You will influence performance by demonstrating best‑in‑class selling behaviours, objection handling, and conversion techniques — not by analysing spreadsheets or producing reports.

This is not a back‑office, accounting, credit control, financial analysis, or business‑reporting role.

Retail Managers work flexible retail hours, including weekends, to ensure we deliver outstanding customer experience at every point of the sales journey.

About you

This role is designed for experienced, high‑performing automotive sales professionals who want to progress their career by selling and leading from the front.

You must come from a customer‑facing retail sales background, ideally as a:

Top‑performing Sales Executive

Sales Controller

Retail Business Manager

Finance‑focused sales role within an automotive dealership

You will:

Be a proven closer with a strong track record in face‑to‑face sales

Be highly confident presenting finance and insurance products directly to customers

Thrive on time‑pressured retail environments and live sales situations

Coach Sales Executives through observation, example, and real‑time feedback on deals

Take pride in delivering strong finance penetration, add‑on performance and customer satisfaction

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

Enhanced Holiday Entitlement – 27 days plus bank holidays

Company Car

Industry-leading Maternity, Paternity and Adoption Pay

Private Medical Insurance

Recognition of Long Service every 5 years

Discounted Car Schemes

Career Development

Enhanced Pension Entitlement

One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please