We are partnering with a well established, multi channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth.
This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands on delivery. You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels.
The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Role:
The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement.
Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer first mindset across all marketing activity.
This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational level.
Key Responsibilities
Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints
Develop and deliver forward thinking marketing plans aligned to commercial objectives
Act as the guardian of brand tone of voice, messaging and visual identity across all channels
Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention
Use data and analytics to inform decision making and optimise marketing performance
Develop customer propositions for key audiences, improving relevance and effectiveness across channels
Lead all creative output including campaigns, in store materials, print, packaging and digital content
Work closely with product and buying teams to shape product storytelling and own label positioning
Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard
Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives
Manage and develop the marketing team, creating a high performing, accountable and collaborative culture
Work cross functionally with senior stakeholders to ensure alignment between marketing and wider business goals
What We're Looking For
Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business
Strong commercial mindset with a track record of driving growth through brand and marketing strategy
Ability to operate both strategically and hands on, comfortable getting into the detail when required
Strong experience across brand, CRM, customer engagement and multi channel campaign delivery
Data driven with the ability to translate insight into actionable marketing plans
Confident stakeholder manager, able to influence at board level and across multiple teams
Creative thinker with the ability to modernise and evolve brand positioning
Experienced people leader with a focus on team development and performance
Comfortable working in a fast paced environment with multiple priorities
Apply today to find out more!
BH36121
Salary description
£100000.00 - £120000.00 per year