Marketing Manager

Marketing Manager – Job Description

## Role
A strategic Marketing Manager responsible for developing and executing integrated marketing campaigns to grow brand awareness, generate demand, and maximise ROI across multiple channels.

## Location
[Insert location or Hybrid/Remote options]

## Salary
[Insert salary range and benefits]

## About the role
We are seeking a results-driven Marketing Manager who is outstanding at marketing. You will lead the planning, execution, and optimisation of cross‑channel marketing programmes, collaborating with product, sales, and content teams to deliver measurable business impact.

## Key responsibilities

Develop and implement comprehensive marketing strategies aligned with business objectives

Plan, execute and optimise multi-channel campaigns (digital, email, social, content, PR, events)

Manage the end‑to‑end campaign lifecycle: ideation, brief, execution, tracking, reporting, and optimisation

Define and own the marketing calendar; ensure timely delivery against deadlines

Lead brand management to ensure consistency across all touchpoints

Analyse market trends, customer insights, and competitive activity to inform strategy

Oversee digital marketing efforts: SEO, PPC, display, social advertising, email marketing, and content campaigns

Collaborate with product and sales to build pipeline, enablement materials, and demand generation

Manage budgets, forecast ROI, and report on performance against KPIs

Manage, mentor and develop marketing team members; foster a high-performance culture

Coordinate with external agencies and vendors; manage contracts and SOWs

Ensure compliance with data privacy and consent requirements in all campaigns
## Required skills and experience

Proven track record in marketing leadership and campaign management
Strong strategic thinker with hands-on execution ability
Experience across digital marketing channels (SEO, PPC, social, email, content)
Proficient with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics)
Excellent analytical skills; ability to define and track KPIs, ROIs, and attribution
Demonstrated ability to manage budgets and optimise spend
Excellent written and verbal communication; strong stakeholder management
Ability to lead and develop a marketing team; cross-functional collaboration
Experience in B2B or B2C marketing (industry knowledge as a plus)
## Desirable attributes

Experience with brand storytelling and content marketing
Knowledge of performance marketing and demand generation tactics
Experience with events and partner marketing
Creative thinker with a data-driven mindset
## Qualifications

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
5+ years of progressive marketing experience; 2+ years in a managerial role
## Key performance indicators (KPIs)

Pipeline growth and qualified leads
Campaign ROI and cost per acquisition
Brand awareness metrics and engagement
Website traffic and conversion rates
Compliance with timelines and budget adherence
Team performance and development outcomes
## What we offer

Competitive salary and benefits
Flexible working arrangements
Career progression and professional development
Collaborative, inclusive workplace culture

## How to apply
Please submit your CV and a cover letter outlining your experience in delivering successful marketing campaigns and leading teams