Content Writer

Job Title: Content Writer

Location: Birmingham, in-office (B33 0LG)

Salary: £30,000 to £35,000 per annum, based on experience

Job Type: Full time, Permanent

Working Hours: 37.5 hour work week

Armagard Ltd is a growing brand and a leading industrial manufacturer of protective environmental enclosures.

We're seeking a content writer who can leverage AI as a force multiplier to create high-quality, human edited content that is cited and referenced by LLMs, supporting inbound lead generation.

As part of our experienced in-house marketing team, you'll work closely with the Head of Marketing and colleagues across marketing and IT to promote products internationally across two companies.

Responsibilities:

Optimise content to improve SEO performance and visibility in AI citations.
Leverage the use of AI (LLMs) to scale content production efficiency.
Create content plans aligned with company objectives and product launches.
Research and write content across web, email, social, and case studies.
Lead outreach to drive link building and branded content syndication.
Produce long-form technical articles by liaising with sales and engineering.
Write in a B2B tone, distilling technical concepts into clear accessible content.
Ensure a consistent brand tone across all marketing assets.About you:

Skills and Experience:

Proven experience in B2B copywriting and online marketing content.
Knowledge of SEO, keyword research, and on-page optimisation.
Bachelor's degree in English or a content related field (preferred).
Good written English, with a GCSE grade 5/6 (or equivalent).
Clear communicator, able to collaborate effectively with other departments.
Good attention to quality, with good self-organisation and time management.Benefits:

Salary: £30,000 to £35,000 per annum, based on experience
Holiday: 31 days, inclusive of annual bank and public holidays.
Pension: Access to a contributory pension scheme.
Working Hours: Flexible start between 8:00am-9:00am and finish between 4:00pm-5:00pm.
Lunch: Flexible, 30 or 60 minutes.
Parking: On site Parking availableAbout Us:

Established for over 30 years, Armagard Ltd is a leading industrial designer and manufacturer of protective environmental enclosures, based in Birmingham, England. We sell globally, with core territories including the UK, US, and Europe, and operating across six languages.

Our housings protect professional displays, computers, and printers in hazardous environments, including food manufacturing facilities, industrial warehouses, and outdoor drive-through locations. Our solutions are trusted by leading brands including McDonald's, KFC, GSK, Nestlé, Airbus, and more.

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Candidates with the relevant experience or job titles of; Marketing Analyst, Marketing Content Writer, Marketing Content Analyst, Marketing Executive, Copywriting Executive, Copywriter, SEO Marketing Campaign Executive, may also be considered for this role