* Location: Christchurch
* Job Type: Full-time, Permanent
* Salary: £35,000 - £40,000 per annum plus bonus
The Role
We are proud to be working with a well-established and successful high profile retail store who are seeking an experienced and driven Retail Sales Manager to enhance sales performance, techniques, and overall commercial success across their retail teams. This Retail Sales and Performance Manager is an important role, responsible for developing and delivering comprehensive training initiatives that ensure their sales team remain up to date with product knowledge, effective selling strategies, and CRM best practice. The Sales Manager will work closely with Management and Directors to align training programmes with wider company goals and commercial objectives.
Duties and Responsibilities
Sales Training and Development
* Design and deliver comprehensive training plans for new starters and ongoing development for experienced sales staff
* Deliver individually targeted training initiatives using observation, live coaching, and a robust feedback process
* Conduct regular 1-2-1 meetings, identifying skill gaps and implementing improvement strategies
* Lead individual and team-based training sessions on sales processes, product knowledge, and digital skills
* Act as a role model and mentor, leading by example in personal presentation, standards, and attitude
Sales Performance and KPI Management
* Analyse sales performance KPIs to identify weaknesses and opportunities for growth
* Collate reports and implement action plans to improve individual and store performance
* Coach teams to exceed targets through KPI analysis and structured development plans
* Maximise gross profit on every sales order
* Drive increased Average Order Value (A.O.V) through add-ons and upselling techniques
* Ensure high levels of conversion through effective lead management and structured follow-up processes
Customer Experience and Standards
* Ensure the highest levels of internal and external customer service are consistently delivered
* Support teams in delivering informative product advice through effective discovery techniques
* Maintain exceptional showroom standards and ensure a safe working environment
* Uphold company policies on Health & Safety, security, and environmental standards
* Liaise with suppliers and other departments on sales-related matters
About You
* Proven experience working in a management role within a furniture retail sales environment
* Strong understanding of target-driven sales and commercial awareness
* Excellent verbal and written communication skills
* Strong PC literacy and experience with CRM systems
* A passion for supporting customers to fulfil their aspirations
* A collaborative team-focused mindset with the ability to motivate others
* Strong understanding of sales processes and performance analytics
What We’re Looking For
We are looking for an enthusiastic, commercially aware individual who takes pride in developing others, driving sales performance, and delivering exceptional customer experiences. You will have a deep understanding of the company ethos and structure and always keep the customer front of mind. If you are passionate about sales development, coaching, and performance improvement, we would love to hear from you
Salary description
£35000.00 - £40000.00 per year