This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for.
You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities
* Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function
* Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda
* Own and lead the conversion strategy across multiple ecommerce platforms
* Deliver regular performance updates and insights to key internal stakeholders
* Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
* Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life
* Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
* Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
* Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
* Produce clear test summaries with performance analysis and actionable recommendations for next steps
Experience / Skills Required
* Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
* Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target
* Strong understanding of usability best practice and user behaviour
* At least 2 years’ experience using website analytics tools such as Google Analytics
* Practical experience of A/B and multivariate testing
* Commercially minded, self-motivated and comfortable influencing stakeholders
* Highly data-driven with a strong focus on results and ROI
* Confident contributing to presentations, workshops and senior-level discussions
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP
Salary description
£50000.00 - £65000.00 per year