CRM Specialist

Job Title: CRM Specialist
Location: Nottingham
Salary: £36,000 - £40,000 (DOE)
Type: Permanent || Full Time
Hours: Monday - Friday 08:00 - 17:00 || 1 Day WFH (Tue/Wed/Thu)
Overview
The Flavour Network is in close partnership with a fast-growing, digitally led consumer brand to recruit a CRM Specialist. This is a true "soul contributor" role. A hands-on position for someone who loves being in the trenches, owning the end-to-end CRM strategy without the need for large teams or agency support. As the CRM Specialist, you will be the engine room of the CRM function, responsible for everything from writing high-converting copy to building complex flows and analysing cohort performance to drive acquisition, retention, and subscription growth across multiple brands.
Reporting to the Head of Acquisition & Retention, you will operate within a high-performing digital growth team. As the CRM Specialist, you will be someone who has thrived in smaller, agile environments (sub-£50M turnover) and is comfortable taking full, autonomous ownership of the customer lifecycle. You must bring proven, hands-on experience using Klaviyo to build campaigns and automated flows, a strong understanding of Shopify/eCommerce, and a flair for writing punchy, data-backed copy that directly influences customer retention and LTV.
Key Responsibilities for the CRM Specialist:
* Own and execute the end-to-end CRM strategy across email, SMS, WhatsApp and direct mail
* Plan and deliver weekly campaign calendars aligned with trading and marketing priorities
* Support reactivation and retention initiatives through CRM
* Build and optimise automated flows including welcome, onboarding, abandoned browse/cart, post-purchase, replenishment, churn prevention and win-back
* Develop lifecycle strategies aligned to subscription customers and key lifecycle stages
* Manage advanced segmentation and targeting strategies
* Deliver personalised customer journeys to improve engagement and conversion
* Lead A/B and multivariate testing across subject lines, creative, messaging, offers, and send times
* Continuously improve performance through data-led optimisation
* Monitor and analyse key metrics including open rate, CTR, CVR, revenue per recipient, churn and lifetime value
* Report on performance and share insights with stakeholders
* Ensure all CRM activity aligns with GDPR, consent management and deliverability best practices
* Maintain a consistent, high-quality customer experience across all channels
Requirements for the CRM Specialist:
Essential:
* Minimum 3 years’ experience in CRM, Email Marketing or Lifecycle Marketing
* Proven experience using Klaviyo to build campaigns and automated flows
* Strong understanding of Shopify/eCommerce environments
* Strong attention to detail across copy, design and execution
* Experience working with subscription-based models (e.g. Recharge or similar)
* Ability to design and build emails (Klaviyo and/or Figma)
* Experience with WhatsApp marketing tools
* Strong segmentation, personalisation and data-driven targeting skills
* Confident in analysing performance metrics and driving optimisation
* Commercially focused with a strong understanding of revenue and retention
* Analytical and data-driven with a test-and-learn mindset
* Creative thinker with the ability to deliver engaging, on-brand messaging
Desirable:
* Experience with SMS marketing platforms
* Basic HTML/CSS knowledge for email editing
* Experience with A/B and multivariate testing
* Knowledge of email deliverability best practices
* Familiarity with CDPs, loyalty or referral platforms
If you have the relevant experience and are looking to take ownership of a high-impact CRM function within a growing business, we would love to hear from you