You’ll also manage and develop a team member, while working closely with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-centric campaigns.
Key responsibilities
Strategic Leadership
• Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
• Lead integrated, multi-channel campaign planning and delivery
• Drive innovation, testing and continuous improvement across supporter journeys
• Stay ahead of sector and digital trends to keep activity fresh and effective
Campaign delivery
• Oversee end-to-end campaign management across acquisition and retention
• Approve campaign briefs, messaging, segmentation and supporter journeys
• Ensure campaigns are insight-led, on time and within budget
• Support the creation of high-quality content and storytelling
Product development & innovation
• Develop and optimise Individual Giving and Legacy products
• Identify and launch new fundraising propositions and digital initiatives
• Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters
Data, insight & performance
• Champion a data-driven approach to fundraising
• Work with data teams on segmentation, targeting and personalisation
• Monitor KPIs, ROI, retention and lifetime value
• Use insight to inform strategy and forecast income
Leadership & collaboration
• Line manage and develop the Individual Giving & Legacy Officer
• Build strong relationships with internal teams and external partners
• Engage stakeholders including leadership, trustees and service teams
• Work with agencies and suppliers to deliver campaigns
Compliance & governance
• Ensure compliance with GDPR and fundraising regulations
• Maintain high standards in supporter care and ethical fundraising
• Manage budgets, monitor performance and take corrective action where needed
About you
We’re looking for someone who combines strategic thinking with hands-on delivery:
Essential
• Experience in Individual Giving, Legacy or Direct Marketing fundraising
• Proven track record of delivering successful multi-channel campaigns
• Strong understanding of supporter journeys, acquisition and retention
• Experience managing budgets and delivering against income targets
• Skilled in data analysis, performance tracking and forecasting
• Excellent communication and stakeholder management skills
• Experience managing and developing staff
• Highly organised, detail-oriented and confident working with data (Excel)
Desirable
• Fundraising or marketing qualification
• Event management experience
• Experience with fundraising CRM systems
Experience of working for social care or disability charity is highly advantageous, however not essential
Why join us?
Hft is a values-led organisation where people genuinely look out for each other. Our People team is described as collaborative and supportive, relentlessly focussed on driving improvement. This is a role where you’ll have genuine scope to make a difference, not just to how the business function operates, but ultimately to the lives of the people we support.
• Home based with flexibility and regular team connection
• A collaborative, values-driven team and lead by a Senior Leadership Team
• Real scope to shape and improve
• The opportunity to make a tangible difference in a purpose-led organisation
Selection Process
We will be shorting application on an ongoing basis. Should your application be shortlisted, you will be invited to attend a pre-screening interview with a member of the hiring team. Should you be successful at this stage, the final assessment process will involve a competency-based interview and the opportunity to get to know the team and Hft.
Apply now or get in touch to find out more. We’d love to hear from you
Salary description
£40556.00 - £40556.00 per year