Who is Fairfax & Favor?
Fairfax & Favor, established in 2013, is a luxury lifestyle brand that combines craftsmanship, innovation, and timeless design. Known for creating premium footwear, bags, and accessories, the company bridges the gap between casual and formal, countryside and city, style and adventure. Built on British qualities and global inspiration, the brand prides itself on delivering quality that exceeds expectations.
What is a Shopify Product Specialist to us?
A Shopify Product Specialist manages all product data and product launches from creation through to live website display. This role will require technical, analytical, and cross-team coordination. The right candidate will be organised, detail-obssessed, and well-versed with Shopify's backend. This role is not just data entry, you will need technical comfort (Shopify metafields, basic HTML/CSS), analytical thinking (reports, spreadsheets), and strong project coordination.
What will you be doing?
- End-to-End Product Creation: Own the full process of creating products in the system using Matrixify and Shopify admin. This includes gathering, chasing, and validating all necessary information from Merchandising, QC, and Marketing (sizing, care, materials, descriptions, features, pricing), covering technical, QC, sizing, care, and marketing-focused information that will be seen on the front end.
- Data Analysis for Product Launches: Create, analyse, and act on reports (e.g., from StoQ, Tagalyse, search analytics) to improve product content accuracy, discoverability, and launch processes. Provide actionable insights to relevant departments.
- System Configuration for Product Data: Create and manage the metafields and data structure in Shopify and the PIM (this is due in 2027) to ensure all product information (care, specs, features, copy) is stored correctly and can be displayed properly on the website.
- Sales & Content Planning: Work with Merchandising to plan and prepare all content, product pricing, and promotional setups for sales throughout the year.
- Content Strategy & Efficiency: Curate and repurpose existing content. Use AI tools and Automations to improve departmental efficiency in product content creation and product launches.
- Collection creation, revision, and reporting, working with tagalyse to improve conversion rates.
- Creation of product size & care guides. Basic knowledge of HTML and CSS is required.
What skills & abilities will you need?
- Technical System Proficiency: Proficient in Shopify admin & metafields, Google Workspace, Excel/Sheets, AI tools, PIM systems.
- Data-Driven & Analytical: Ability to create, interpret, and act on reports to improve product performance (CTR, CRV, AOV).
- Exceptional Project & Process Management: Highly organised, self-motivated, and able to manage the complex, multi-departmental product launch process from start to finish.
- Superb Communication & Detail: Excellent proofreading skills. Must be proactive in chasing information and spotting incorrect information.
- SEO & Digital Knowledge: Strong applied knowledge of SEO principles and best practices for product content.
Further Information:
- Maternity Cover: this role is maternity cover with immediate start dates for training till January 2027.
- Hours: Full Time: 37.5 hours per week; Monday to Friday; this is an onsite role there is scope for home working on a Friday at the Discretion of your line manager and once ample settling in has took place.
- 20 Days Holiday + 8 Standard Bank Holidays
- 50% off our main products after 6 months probation
- Access to our seconds website, which allows up to 70% off products
- Internal seasonal events held.
- Casual office dress
- Beautiful countryside office location in the heart of Norfolk.