Direct Response Creative Strategist (Meta Ads Focus)
Company: Penrose Skin
Location: Fully Remote
Compensation: $50,000 to $72,000 USD per year + Performance Bonus Structure
Job Type: Full-time
The Opportunity
Own the creative engine behind one of the fastest-growing men's grooming brands in DTC. You will write the scripts, build the strategy, and drive the ads that scale Penrose Skin's revenue on Meta. This is a high-impact role for a direct response creative strategist who wants full ownership over ad performance and a direct line to the founders.
About Penrose Skin
We are a premium direct-to-consumer grooming brand known for luxury, pheromone-infused body butters inspired by designer fragrances. From a niche disruptor, we have grown rapidly through viral digital marketing into a highly sought-after grooming essential. With a strong DTC presence and ambitious product launches ahead, this role sits at the absolute center of our next phase of aggressive revenue expansion.
What You Will Do
Own the Creative Process: Manage the full creative lifecycle from initial angle and scripting to the final high-converting asset
High-Volume Scripting: Write 15 to 20 high-converting ad scripts per week specifically tailored for Meta Platforms
Data-Driven Iteration: Analyze performance metrics on Meta to dissect, troubleshoot, and continuously iterate on winning ads
UGC & Content Management: Source, manage, and brief UGC creators to produce high-converting content across paid channels
Strategic Leadership: Present performance analyses and creative strategies to the marketing team, deciding on the next steps to scale Meta Ads
What We Are Looking For
Direct Response Expert: 3+ years of experience with performance creative for DTC brands or within a performance creative agency
Meta Ads Native: Deep understanding of Meta Platforms, modern video funnels, and what it takes to stop the scroll and drive conversions today
Analytical Mindset: Proficient in performance analytics tools to translate data into actionable creative decisions
Psychology-Driven Copywriter: Strong grasp of awareness levels, hooks, mechanisms, and benefits
Passionate & Driven: You thrive in a fast-paced, founder-led environment and are genuinely passionate about driving measurable results
Our Culture
We are not a corporate 9-to-5. We are a small, obsessive team that plays to win.
We believe discipline beats motivation, every single day. We go all in, execute relentlessly, and hold ourselves to excruciatingly high standards because great is simply not good enough. We take full responsibility for our results. No excuses, no blame, no waiting to be saved.
We stay focused. We eliminate distractions. We embrace resistance because the sword can only be forged under fire.
We are radically honest, delusionally optimistic, and deeply grateful, but never satisfied.
If that sounds exhausting, this is not for you. If it sounds like home, we want to talk.
Application Screening Questions
- Must-Have Qualifications: How many years of creative strategy expertise do you have? (Ideal answer: 3+)
- Must-Have Qualifications: Have you worked in direct response marketing for eCommerce or DTC brands? (Ideal answer: Yes)
- Preferred Qualifications: How many years of work experience do you have with Facebook/Meta Ads? (Ideal answer: 3+)
- Preferred Qualifications: Are you proficient in using performance analytics tools to measure ad performance? (Ideal answer: Yes)