Are you a data‑driven digital marketer with a passion for B2B demand generation?
Do you have hands‑on experience running and optimising B2B performance campaigns across paid search, SEO and paid social
If you can answer yes to the above questions then this could be the PERFECT role for you!
Reed Marketing & Creative are exclusively partnered with a hugely successful and growing B2B business, who are looking for a Digital Acquisition Manager to join their marketing team.
Key Responsibilities:
Develop and refine the digital acquisition strategy for the UK & Ireland, ensuring it supports growth targets and drives a steady flow of high‑quality leads.
Plan and execute digital‑first go‑to‑market campaigns for new products and initiatives.
Identify priority audience segments, understand their buying behaviours, and tailor messaging accordingly.
Run and optimise campaigns across paid search, SEO, paid social, email and web, constantly testing and improving performance.
Lead targeted ABM activity in partnership with sales, ensuring alignment on account targeting and outreach plans.
Collaborate with internal teams including marketing automation, content, product and brand to maintain campaign consistency and quality.
Partner with an external media agency to deliver efficient, high‑impact acquisition activity.
Own performance reporting, using dashboards and attribution models to understand what's working and where improvements can be made.
Manage a sizeable digital marketing budget, making data‑led decisions on spend allocation and optimisation.
Skills & Experience Required:
Hands‑on experience running and optimising B2B performance campaigns across paid search, SEO and paid social especially within a lead‑generation environment.
Strong ability to build acquisition strategy, not just execute tactics from funnel design to audience definition and campaign planning.
Proven experience working closely with sales teams to improve lead quality, follow‑up processes and pipeline outcomes.
Real ABM experience (not just light personalisation), with examples of targeting, messaging and measurement approaches.
Highly analytical mindset with the ability to interpret data, identify trends and turn insights into action.
Comfortable using CRM, analytics and reporting tools (e.g., Salesforce, Power BI, Adobe/Marketo or similar).
Experience managing agencies and allocating a six‑figure budget across digital channels.
Confident communicator with the ability to present ideas, results and recommendations clearly to senior stakeholders.
In return you will receive a salary paying circa £73K depending on experience + bonus + excellent benefits + hybrid working (2 days office 3 days home).
If you are keen to know more about this fantastic opportunity as a Digital Acquisition Manager position, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading
Salary description
£65000.00 - £73000.00 per year