Location: Bristol or London Hybrid (Once per week) + regular travel
Package: Up to £55k base + commission scheme on recurring revenue (20%)
Hunter-led NHS sales professional? Ready to own a territory and win net-new business from scratch?
Overview
An established and growing technology business is looking to hire a Senior Business Development Manager to drive new business growth across the UK NHS sector. This is a front-line, revenue-owning role focused on opening doors, building relationships, and creating new opportunities in a largely untapped, greenfield market.
You’ll take full ownership of your territory, building pipeline from zero and establishing strategic footholds within NHS organisations, representing a proven, already adopted product with strong credibility in the sector
The role is centred on early-stage engagement and revenue generation, with internal teams supporting later-stage activities such as bids, procurement processes and product demonstrations.
Key Responsibilities
Identify, target and win new NHS customers across Trusts, ICSs and associated bodies
Build and develop a strong pipeline of new business opportunities from a cold start
Lead outbound activity including account mapping, stakeholder engagement and relationship building
Establish credibility with senior stakeholders across digital, IT, transformation and commercial functions
Create and progress early-stage opportunities through to qualified pipeline and commercial agreement
Navigate and drive momentum within complex, multi-stakeholder NHS environments
Key Requirements
Proven track record in business development within the UK NHS or healthcare sector
Demonstrated success in winning new logo business in complex, regulated environments
Strong experience in proactive, outbound sales and opportunity creation
Must have experience selling SaaS or software solutions
Comfortable operating in a greenfield territory with minimal existing pipeline
Deep understanding of NHS structures, stakeholders and buying dynamics
Role Profile
100% focused on new business development and opportunity creation
No responsibility for bids, tenders or product demonstrations
Emphasis on relationship-led selling and strategic access into NHS organisations
High level of autonomy with full ownership of territory and pipeline
Opportunity to build and shape a high-value territory from the ground up
Personal Attributes
Self-starter with a strong commercial drive
Resilient and comfortable working in an autonomous environment
Strong communicator with the ability to influence senior stakeholders
Strategic mindset with a focus on long-term account value
Motivated by ownership, impact and tangible results
Opportunity
True greenfield NHS territory with genuine ownership
Uncapped earning potential with a strong commercial model
Opportunity to build long-term revenue impact in a critical sector
Representing a proven, established product already in use within the market
Salary description
£45000.00 - £55000.00 per year