Role Overview
Accountable for delivering profitable growth and strengthening market leadership across the UK, Ireland, and Scandinavia region within a global engineering and industrial technology environment
Operates in full alignment with a highly decentralised, performance-driven business model and regional (EMEA) strategy
Leads, develops, and inspires a high-performing sales organisation focused on technical, solutions-based selling
Translates market and customer insights into targeted growth strategies across key industrial and materials testing markets
Expands position in priority verticals through disciplined commercial execution and customer-centric engagement
Drives success through hands-on field leadership, data-driven performance management, and continuous development of people and capabilities
Focuses on long-term performance, innovation, and customer loyalty within a premium, high-value equipment portfolio
Holds significant P&L influence with strong visibility across senior regional leadership
Strategy & Growth Execution
Own and deliver regional revenue, margin, and growth targets (monthly, quarterly, annual, and long-term plans)
Translate regional strategy into actionable territory-level growth plans
Prioritise high-value products, key accounts, and strategic verticals using an 80/20 approach
Execute structured growth initiatives to drive order intake and sustainable market share expansion
Continuously evaluate market trends, competitive positioning, and evolving customer requirements
Identify new applications, industries, and opportunities aligned with advanced testing and engineering solutions
Commercial Leadership & Performance Management
Lead the full sales lifecycle from lead generation through to order closure within a consultative, technical sales environment
Ensure pipeline quality, velocity, and high conversion standards
Own forecast accuracy and maintain strong pipeline discipline
Track performance against targets and prior-year benchmarks
Analyse won, lost, and abandoned opportunities to strengthen commercial effectiveness
Act as the regional “voice of the customer,” influencing product development, service delivery, and commercial strategy
People Leadership & Culture
Build and lead a diverse, inclusive, and high-performance sales organisation
Coach, mentor, and develop talent within a technically skilled sales and applications team
Establish clear succession planning and career development pathways
Promote a culture of accountability, ownership, and continuous improvement
Lead from the front with strong field engagement alongside customers and teams
Operational Excellence & Governance
Ensure compliance with safety standards and disciplined operating processes typical of a global industrial organisation
Monitor and manage key performance indicators to drive consistent execution
Maintain structured reporting, forecasting, and performance review cadences
Collaborate cross-functionally with marketing, service, operations, and finance to deliver integrated customer solutions
Key Experience & Competencies
Senior sales leadership experience within technical, industrial, or capital equipment sectors
Proven track record of delivering sustained growth across multi-country or regional markets
Strong capability in coaching, performance management, and team development
Excellent influencing and stakeholder management skills across matrix organisations
Commercially astute with strong analytical, forecasting, and planning skills
Resilient and adaptable within a dynamic, decentralised business environment
Confident in driving accountability and constructive challenge
Demonstrated ability to lead across diverse cultures and geographies
Key KPIs / Performance Measures
Revenue, margin, and order intake vs. plan
Forecast accuracy and pipeline health
Performance of strategic growth initiatives
Market share growth in priority verticals
Team capability, engagement, and succession strength
Working Conditions
Hybrid role combining office and field-based work
Up to 50% travel across the region, including multi-day trips
Flexible working hours aligned to customer and business needs
Full, clean driving licence required
Direct Reports
Leadership responsibility for a regional sales organisation, including:
5 Inside Sales Representatives
5 Field Sales Engineers
Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included
Salary description
£85000.00 - £85000.00 per year