Head of Marketing and Brand

The Head of Brand and Marketing leads strategy to drive awareness, demand and growth across LSE's lifelong learning portfolio, overseeing brand, campaigns and digital channels. They work with the Director of Commercial & Growth to strengthen global positioning, lead a brand review and launch a new website, while building a high-performing, results-driven team.

Client Details

The London School of Economics and Political Science (LSE) is a world-leading social science university with an outstanding global reputation in London

Description

Marketing strategy and planning

Set annual strategy aligned to revenue goals
Drive lead generation, pipeline and conversion (B2C/B2B)
Use market insight and research to guide decisions
Manage budget, performance and ROI improvement
Lead market intelligence on trends and competitorsBrand and communications

Lead brand identity and ensure consistency
Oversee communications and content strategy
Support brand review and digital transformation
Lead website redevelopment and digital presence
Align with central LSE communicationsDigital marketing and CRM

Lead digital strategy across all channels
Improve user experience and conversion
Develop CRM and marketing automation
Manage external agenciesLeadership and people management

Lead and develop the marketing team
Set objectives and manage performance
Oversee agencies and ways of working

Profile

Degree-level education or equivalent experience

Marketing qualification (e.g. CIM) or related postgraduate study

Senior marketing experience in HE, executive education or similar commercial sector

Proven success delivering integrated marketing strategies with measurable growth

Strong experience across B2C and B2B multi-channel marketing, especially digital and content

Experience managing brand identity and multi-product marketing

Track record of leading and developing high-performing teams

Experience managing marketing budgets and reporting ROI

Experience using CRM and marketing automation tools (e.g. Salesforce, HubSpot)

Experience delivering major website/digital transformation projects

Experience managing external agencies across marketing disciplines

Job Offer

3 days a week in the University - Central London

Band 8a opportunity

Permanent role - role is vacant

Leading a new function at LSE for lifelong learning