Head of Trade Marketing (Hybrid)

Job Title: Head of Trade Marketing (Hybrid)

Location: Watford WD24 7RY, hybrid

Salary: Negotiable dependant on experience

Hours of work: Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with 2/3 days in the office per week.

If you're a trade and customer focused marketer with a proven track record in driving multi-channel marketing programmes this is an exciting new role in our growing business. You will manage a team of highly skilled professionals and will report to the Sales & Marketing Director, working closely with our B2B Sales, Category, Digital & E-commerce and Sustainability teams.

What will be your main responsibilities?

inspiring, managing and motivating a marketing team to deliver activities, campaigns, and collaborations, and build customer engagement to increase Vegetarian Express awareness and drive sales.
creating marketing briefs for all key initiatives, ensuring that they are correctly communicated to internal and external partners.
defining and managing the day to day of the core marketing and customer engagement activity plan in line with business objectives.
leveraging customer and industry intel to ensure Vegetarian Express and its value proposition is effectively communicated, on brand, on time and on budget across multi-channels in line with targets.
playing a lynch pin role with the sales team, working closely with them to identify opportunities at a customer level.
ensuring that the sales team are armed with an industry leading sales and marketing kitbag. Leading relevant trade marketing activity and campaigns to support delivery of business objectives.
working closely with the Category team - to agree activation and promotional plans to market our highly differentiated range and activate new products. This includes end to end activation from point of launch, core asset creation and messaging, launch briefings, product knowledge training for the sales team, direct marketing plan and activation via digital channels.
working closely with the Head of Ecommerce & Independent Digi Plus to ensure the core marketing plan and content is effectively delivered via digital channels.
managing the day-to-day of existing value added tools, such as our plant-based recipe portal, Seed-bank, designed to make it easier for our customers to get exceptional plant-based food on their menus.
working with the Sustainability Manager to effectively communicate our ESG agenda and even more importantly help our customers to deliver their sustainability targets.Join the Plant-Based Revolution:

We're on a mission to fill plates across the UK with plant-based goodness. Since 1987, we've been the rebel explorers of the food world, on a constant journey to discover and deliver the very best in vegetarian and vegan ingredients. Today, we are the go-to partner for over 5,000 chefs - from industry giants like Compass and Sodexo to the most innovative independent operators.

What do you need?

You don't have to be vegan to join our team, but at least 2 years-experience in a similar role, or equivalent experience will be required plus proven experience in the following:

have solid experience of managing the marketing mix within a B2B environment. Experience of working within the Foodservice sector is very advantageous but not essential.
be comfortable working with data, have good basic commercial acumen and can measure and track performance. You're results driven and understand the need for continuous improvement.
have experience of working closely with sales team within a B2B environment
have exceptional project management skills and can multi-task like a pro!
thrive on meeting challenging deadlines; love a varied workload and the opportunity to take control. Be incredibly pro-active and can comfortably prioritise a heavy workload on the fly.
have a strong track record of delivering marketing activity and trade marketing experience would be advantageous.What will differentiate you?

Experience of B2B Trade Marketing within the food service sector.In return what do we offer?

Competitive basic salary
25 days holiday plus public holidays
Option to purchase additional annual leave (up to 3 days)
Cash health plan (money back for dentist, opticians, physio etc.)
Life assurance (4 x salary)
On-going training & development
Staff discount on all products
Pension
Easy access to public transport and free parking
We promote good physical and mental health and can provide additional support to our employees via our Employee Assistance Programme all year roundCandidates with the relevant experience or job titles of; Trade Marketing Director, Head of Channel Marketing, Director of Retail Marketing, Shopper Marketing Director, Head of Sales and Marketing (Trade), Commercial Marketing Director, Head of Customer Marketing, Channel Marketing Director, Head of Go-to-Market Strategy, may also be considered for this role