This is a highly visible role working closely with Partners and senior stakeholders, playing a key part in strengthening brand presence, supporting business development activity, and driving client engagement. The successful candidate will blend strategic thinking with hands-on delivery, ensuring the marketing consistently reflects the organisations values, expertise, and growth ambitions.
Key Responsibilities
Strategy & Management
* Develop and deliver a clear, compelling brand strategy aligned with the commercial objectives
* Ensure consistency of brand messaging, tone of voice, and visual identity across all channels
* Act as brand ambassador, maintaining high standards across all internal and external communications
* Lead brand development projects including positioning, messaging refinement, and campaigns
* Work closely with Partners to understand their sector focus, client base, and growth priorities
* Support Partners in raising their individual and collective market profiles
Business Development Support
* Collaborate with the team to support pipeline generation and client acquisition strategies
* Create compelling pitch materials, credentials documents, and proposals
* Identify opportunities to enhance client engagement through targeted campaigns and content
* Support key client relationship initiatives, events, and networking activities
Content & Campaign Management
* Oversee the creation of high-quality content including articles, insights, case studies, and digital campaigns
* Drive thought leadership initiatives to position the firm as a leader in its field
* Manage digital presence including website, social media, and email marketing
* Track and analyse campaign performance, using insights to refine future activity
Market Insight & Positioning
* Monitor market trends, competitor activity, and client needs to inform brand positioning
* Work with Partners and BD teams to identify growth sectors and target audiences
* Ensure the firm’s value proposition is clearly articulated and differentiated
Key Skills & Experience
* Proven experience in a Marketing Manager role, ideally within professional services (e.g. accountancy, legal, consultancy)
* Strong understanding of business development and client acquisition in a relationship-led environment
* Experience working with senior stakeholders, including Partners or Directors
* Excellent written and verbal communication skills, with the ability to simplify complex ideas
* Commercially aware, with a proactive and results-driven mindset
* Experience managing campaigns across digital and offline channels
* Strong organisational skills and ability to manage multiple projects simultaneously
Personal Attributes
* Confident and credible, with the ability to influence at senior level
* Collaborative and relationship-focused
* Creative thinker with a practical, hands-on approach
* Highly professional with strong attention to detail
* Resilient and adaptable in a fast-paced environment
My client offers an excellent opportunity to play a pivotal role in shaping and elevating a well-established professional services brand. Working closely with senior leadership, you will have genuine influence over the strategic direction while driving business growth and enhancing market presence
Salary description
£50000.00 - £55000.00 per year