Marketing Manager

Marketing Manager - FreshWipes
Location: Hybrid (Eastbourne, East Sussex + WFH)
Salary: DOE
Contract: Full-time / Permanent
Why FreshWipes?
FreshWipes is a fast-growing, purpose-led hygiene brand making waves in the FMCG world. Our rinse-free, biodegradable wipes and wash-free body care products are helping thousands stay fresh and confident, no shower required.
We’ve been featured in the Daily Mail, stocked online with Superdrug, secured nationwide pharmacy and hospital shop distribution AND we have just signed with a major retailer.
We’re looking for a strategic, data-driven, and brilliantly creative Marketing Manager to help us scale up and show the UK what a proper hygiene revolution looks like. If you're equal parts Klaviyo wizard and brand guardian, with a knack for retail-ready marketing, this one’s for you.
The role?
You’ll be our marketing MVP planning, creating, analysing and evolving campaigns across DTC, retail and beyond. Your fingerprints will be on every touchpoint of our brand, from the shelves of WHSmith to inboxes and Instagram.
What you’ll be doing:
Strategy & Insight
* Shape brand positioning, tone, and go-to-market strategies as we expand into retail
* Turn consumer and market insights into smart marketing moves (no guesswork here)
* Lead the charge on new product launches and innovation rollouts
* Track competitors, trends and industry shifts to keep us ahead of the game
Digital Marketing & ECommerce
* Own Klaviyo: flows, campaigns, A/B testing, reporting – you’ll know your open rates from your revenue per recipient
* Manage our Shopify site: merchandising, apps, CRO, pop-ups, and bundles
* Collaborate with our web team to improve UX and keep everything looking sharp and on-brand
* Plan and deliver newsletter campaigns, supporting sales and storytelling with every send
Creative & Content
* Design and brief creative assets in Canva (or with freelance designers)
* Write engaging product descriptions, landing page copy and POS material
* Bring brand stories to life across digital, retail and PR
* Brief and collaborate with our social team to keep content fresh, aligned, and strategic
Retail, Trade & Offline Marketing
* Plan and create POS for stores (think shelf wobblers, FSDUs, staff packs and planograms)
* Support our sales team with trade marketing materials and launch kits
* Liaise with retailers on brand visibility, shopper marketing and seasonal activations
* Help manage press, TV, and radio campaigns from creative to airtime
Analytics, Reporting & Budgets
* Own the marketing budget and track campaign ROI
* Regularly report on key metrics - website traffic, email performance, CAC, retention etc and recommend adjustments based on performance and testing
Collaboration & Cross-Functional Work
* Work closely with our founder (she’s fast-paced, strategic, and partial to a bad pun)
* Liaise with sales, operations, product development and customer service to keep everything joined up
* Manage agencies and freelancers with confidence
What we’re looking for:
* 3 years + marketing experience in FMCG, Health or beauty
* Proven Klaviyo skills (flows, segmentation, reports - we’ll ask for examples)
* Strong Shopify experience (and comfort using apps like Rebuy, Recharge, Judge.me etc)
* Solid experience creating or managing campaigns across press, radio or TV
* Canva confidence and a great eye for design, even if you’re not a full graphic designer
* Experience managing agencies, budgets and freelancers
* Further to this you will be analytical, proactive and have a passion for building brands with purpose, personality and a bit of cheek
Why you’ll love it here:
+ Hybrid working – we’re based in Eastbourne, and you’ll need to be in the office regularly but we have flexibility to work from home after successful training is completed.
+ Private Health care
+ 25 days Annual Leave + Bank holidays
+ The chance to grow with a scaling brand that’s making a real impact
+ A seat at the table to shape our future (we’re small enough for your ideas to matter)
+ Staff discount, free wipes, and the occasional product testing session you probably didn’t expect to enjoy so much
+ A founder who’s been through the start-up trenches and still thinks this is just the beginning
If you’re looking to join a genuinely exciting, scaling business where your opinions truly matter, this could be the opportunity for you. We’re seeking a skilled marketer with experience in Shopify, Canva and Klaviyo ideally within the Health, Beauty or FMCG space. If this is you, we would love to hear from you