Head of Digital Products

Head of Digital Products
We’re looking for a commercially driven Head of Digital Products to take ownership of how customers buy, interact, and engage with Panda across all digital and contact channels across the full life cycle of a customer journey.
This is not a pure product role this is a revenue-driving leadership position with accountability for increasing digital sales, improving conversion, and shifting customers towards lower-cost, self-serve channels.
Operating across a 3,000+ employee business with a growing customer base across the UK and Ireland, you’ll play a key role in defining how digital supports Panda’s next phase of growth.
You’ll own the end-to-end ecosystem across Web (Optimizely), App, CRM (Freshworks), and Telephony (Optimizely, Freshworks, Talkdesk) — building a joined-up customer journey that delivers measurable commercial impact.
What you’ll be responsible for

Owning and delivering the digital product roadmap across all customer-facing channels
Driving online sales growth, conversion rates, and digital adoption
Building and optimising the end-to-end customer journey across digital and assisted channels
Leading cross-functional product, UX, and engineering teams in a squad-based model
Delivering improvements at pace through Agile (Scrum/Kanban) delivery
Using data, analytics, and experimentation (A/B testing) to continuously improve performance
Reducing cost-to-serve by shifting demand from manual channels into scalable digital solutions
Owning SEO and PPC strategy to drive high-quality traffic and reduce cost of acquisition, ensuring digital channels deliver commercially efficient growth alongside conversion optimisationWhat we’re looking for

A commercial digital product leader who understands how digital drives revenue
Strong experience bridging business strategy and technology delivery
Proven track record of improving conversion, digital adoption, or online sales performance
Hands-on experience with Agile tools and delivery environments (Jira, Kanban, DevOps, etc.)
Experience building or maturing digital product functions in a growing or evolving business
Comfortable operating in an environment where structure, governance, and pace need to be established
Able to identify and deliver low-cost, high-impact improvements (UX, CRO, trust signals, etc.)What success looks like

Increased digital share of sales (online bookings, conversions, app usage)
Improved conversion rates and customer journey performance
Reduced reliance on manual channels and improved cost-to-serve
A clear, prioritised roadmap delivering consistent, measurable improvements
A high-performing team delivering at pace with strong Agile disciplineWhy this role matters
Panda is on a significant growth journey. Digital will play a critical role in how we scale, improving customer experience, reducing cost-to-serve, and driving revenue.
 This role will define what “good” looks like for digital across the business and build the capability to deliver it.

About The Company
We are Panda. We value waste.
We’re in the business of waste management but that doesn’t just mean collecting bins. Behind every collection is a passionate team of people finding smarter, safer, and more sustainable ways to recycle and repurpose materials that would otherwise go to waste.
Over the past 30 years, Panda has grown into a leading resource recovery business, bringing together almost 3,000 people across multiple brands, united by a shared vision and strong values. While our operations are diverse, our purpose is clear: to protect our people, support our customers, and create positive impact for the communities and environments we serve.
At Panda, people are at the heart of everything we do. We work as one team, combining different skills, experiences, and perspectives to achieve shared goals. We care for each other’s wellbeing, encourage development, and support growth because we know we’re stronger together.
We expect excellence in how we operate. High standards, bold thinking, and continuous improvement drive our passion for innovation. We challenge the ordinary, put safety first, and embrace new ideas while delivering practical, cost-effective solutions that move our business forward.
We own what we do. From day-to-day tasks to major projects, we take pride in our work and responsibility for the outcome. We don’t walk past problems we address them together. Our expertise, reliability, and care reflect who we are and the difference we make.
And above all, we act with trust and integrity. Trust is built through open communication, honesty, and accountability. It allows us to move quickly, make confident decisions, and deliver results — knowing our people are empowered to do the right thing.
Our journey depends on talented, committed people who want to make an impact.
Take the first step and join us on the journey.
Panda is committed to attracting and retaining a skilled and diverse workforce that reflects the communities in which we operate and the people we serve.
(DE&I Policy Statement)