Account Manager

Job Title: Account Manager
Reports to: Sales Manager
Location: Covering the North East region

Overview

To deliver the pre-agreed budgeted margin for the designated postcode area. To increase the number of trading accounts in the postcode area by achieving a pre-agreed new business target. To retain the existing customer base and grow the spend per account through category up selling. To represent the company to the market and to represent the market to the company.

Main Duties

• Manage and grow a portfolio of existing customer accounts
• Build strong relationships with clients and understand their business needs
• Identify opportunities to upsell and cross-sell products/services
• Develop and implement sales strategies to achieve targets
• Prospect and generate new business leads
• Prepare quotations, proposals, and negotiate contracts
• Conduct client meetings, presentations, and regular follow-ups
• Work closely with internal teams to ensure customer satisfaction and timely delivery
• Maintain accurate records of sales activity using CRM systems
• Monitor market trends, competitor activity, and customer feedback

Knowledge and Experience:

• Proven experience in sales, account management, or business development
• Strong communication, negotiation, and relationship-building skills
• Target-driven with a track record of meeting or exceeding sales goals
• Ability to manage multiple accounts and prioritise workload effectively
• Commercial awareness and a customer-focused approach
• Confident using CRM systems and Microsoft Office
• Experience in hospitality sector is desirable but not essential

LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,800 people, at 18 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester