Delegate Sales Executive

Delegate Sales Executive
Location: Norwich, NR3
Salary: £28,000 base per annum with OTE £40,000
Contract: Full Time, Permanent
Benefits
• 25 days annual leave + bank holidays
• Healthy commission structure
• Hybrid and flexible working options
• Free fruit in the office
• Free breakfast every Friday
Why Join Us
Finelight Media Ltd, in strategic partnership with A-Team Group since 2024, is entering an exciting new phase of growth.
Together, we combine Finelight Media’s marketing expertise with A-Team Group’s long-established reputation in delivering high-quality industry insights and events.
In 2025, we successfully launched our first manufacturing-focused event alongside a series of well-received, industry-specific webinars, marking the beginning of a powerful joint venture designed to scale rapidly.
As we expand our event portfolio and build on the momentum of our first year, we are now seeking a dedicated Delegate Sales Executive to join our growing team.
The Role
This role is central to driving attendance at our events and webinars by identifying, building, and engaging targeted audiences.
The focus will be on proactive outreach, primarily through calling, and developing high-quality contact lists to ensure our programmes reach the right delegates.
The role is diverse and high volume and requires an exceptionally well-motivated, organised, and proactive professional, a strong team player and communicator, who is looking to develop our market leading portfolio of events and products.
You need to be able to work across multiple initiatives, as well as support new ideas and processes within the team. You should be very comfortable with customer relationship management.
Joining us now means becoming part of a team structured to accelerate the next stage of growth.
You will play a key role in helping two established businesses elevate this joint venture, expand our reach, and deepen our impact across the industries we serve.
Key Tasks/Responsibilities
• With support - develop call scripts, research prospects, build targeted lists, and conduct outreach (calls and emails) to secure high-quality delegates across our event and webinar portfolio.
• Research and develop target lists for events, awards and webinars, with support as you become familiar with our audience segmentation.
• Conduct direct outreach to secure attendance for full-day summits, half-day briefings, roundtables, and client-hosted lunches or dinners engaging senior industry executives (primarily free-to-attend) as well as vendors (primarily paid tickets).
• Attend events to network with delegates, strengthen relationships, and support our community-focused approach.
• Conduct outreach to vendor-side prospects to open opportunities for commercial conversations around event, webinar, or guide sponsorship.
• Monitor editorial channels for relevant contacts quoted experts, featured executives, and vendor representatives and engage them to convert into community membership.
• Track performance and engagement quality throughout campaigns and conduct post-event analysis.
• Continuously update, refine, and expand our contact database through ongoing data mining.
• Use social media channels to engage our audience, build relationships, and attract new contacts.
• Collaborate closely with the editorial and marketing teams on outreach initiatives that support our broader product strategy.
Key Skills
• A minimum of 2 years’ experience in B2B events with a proven track record of securing delegates for conferences, briefings, webinars, or similar formats.
• Excellent organisational and multi-tasking skills, with the ability to manage multiple outreach streams, deadlines, and audience segments simultaneously.
• Outstanding verbal and written communication skills, ensuring professional, confident, and effective interaction with both internal teams and external stakeholders.
• Experience working with CRMs, ideally HubSpot, including data entry, list building, segmentation, and performance tracking.
• A collaborative mindset, capable of thriving within a small, close-knit team built on trust, respect, and transparency.
• Comfort working in deadline-driven environments, maintaining quality and consistency under pressure.
• High-level customer service ability, with experience building strong relationships with external contacts, such as speakers, sponsors, and senior delegates and ensuring communications are timely and of the highest quality.
• Strong interpersonal and people skills, contributing positively to team culture and interactions.
• Self-motivated, mature, and determined, with the initiative to drive tasks forward independently while aligning with team goals.
If you’re ready to play a pivotal role in scaling a fast-growing event portfolio and want to be part of an ambitious team, we’d love to hear from you. Click on “APPLY” today
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