TikTok Shop Marketing Manager

Our client is a well-established and fast-growing health and wellness business with a portfolio of consumer brands spanning skincare, immune support, family supplements, and nutrition. With a strong commercial track record and ambitious growth plans, they are doubling down on social commerce and TikTok Shop is central to that strategy. This is a rare opportunity to own and shape a TikTok Shop function from the ground up, with real autonomy, real impact, and a brand portfolio that has genuine potential in the creator-led commerce space.

Location: Crawley, West Sussex (flexible working available)

THE TIKTOK SHOP MANAGER ROLE RESPONSIBILITIES WILL INCLUDE:

Owning the TikTok Shop strategy, roadmap, and revenue targets across a portfolio of consumer health and wellness brands
Recruiting, onboarding, and managing TikTok Shop affiliates and creators through both open and targeted collaborations, tracking performance and optimising commission structures
Planning and executing TikTok Shop campaigns, product launches, and promotions alongside Brand and Social teams, including TikTok LIVE strategy and ads management
Tracking and reporting on key metrics including GMV, conversion rate, and ROAS, using data to continuously optimise pricing, offers, and content formats
Ensuring all TikTok Shop content aligns with health and wellness advertising regulations, working closely with brand and regulatory teams
THE IDEAL TIKTOK SHOP MANAGER WILL HAVE:

Proven experience managing TikTok Shop or TikTok commerce for a brand or agency, with a strong understanding of creator culture and social commerce mechanics
Hands-on experience recruiting and managing creators and affiliate programmes at scale
A commercial mindset with a demonstrable track record of driving revenue growth through social commerce
Confidence analysing performance data and translating insights into actionable optimisation
Excellent communication and relationship-building skills, with experience in health, wellness, or other regulated consumer categories a bonus
WHY JOIN THIS BUSINESS AS THEIR TIKTOK SHOP MANAGER?

Own the TikTok Shop function from day one — this is a genuinely greenfield opportunity with full strategic ownership
Work with a portfolio of recognised consumer health and wellness brands with strong existing audiences and real growth momentum
Join a business that invests in innovation and is committed to staying ahead in social commerce
Flexible working environment with autonomy and trust to deliver
Be part of a team that moves fast, backs new ideas, and gives you the resources to make them happen
Attractive package on offer for the right candidate
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process