Business Data Analyst

Our motorcycle client based in Bruntingthorpe, Lutterworth is searching for a Business Data Analyst on an Inside IR35, 12-month contract working 37.5 hours a week. The successful professional can be either based in the Leicester or London office where the opportunity provides a hybrid working pattern of 1-2 days onsite, 3-4 days working from home.

Umbrella Pay Rate: £30.64 per hour.

Job Purpose:

Own the end-to-end lead journey through API integrations, data analysis, and cross-functional collaboration to drive scalable lead acquisition, qualification, and conversion. Deliver actionable insights, structured reporting, and optimisation strategies that boost lead velocity, minimise leakage, and maximise ROI across rentals, Reown, and partner ecosystems

Key Responsibilities:

Lead Journey & API Integration: Own end-to-end flow- from capture to booking- through robust API integrations, ensuring accurate lead attribution, minimal leakage, faster hand-offs, and improved online booking conversion rates.
Data Analysis & Lead Insights: Leverage a strong understanding of dashboards to track lead quality, source effectiveness and drop-offs and conversion trends, translating insights into actions that improve lead velocity and ROI.
Lead Acquisition & Nurture Strategy: Drive strategies focused on scalable lead generation, qualification and tracking, flow of leads across various stakeholders, optimisations requirement, stakeholder management between teams and nurturing at various stages.
Reporting & Governance: Deliver regular, structured reporting on lead flow, SLA adherence, enabling refinement across various stakeholders and lead management tactics.
Cross-Functional Collaboration: Collaborate closely with stakeholders like Zapier, Bemycar, MSD to maintain accuracy, efficiencies, lead flow, leakages and identify roadmaps for further improvement.
Essential Experience Required:

Minimum 3-5 years of experience in data science, API integrations, and performance management.
Experience in API integrations and Lead Flow Optimisations.
Proven experience in working with data analytics tools, statistical modelling, and data visualization.
Experience in cross functional collaboration.
Familiarity with how to use Microsoft Dynamics at an expert level.
Essential Education Required:

Bachelor's degree in a relevant field such as Data Science, Statistics, Computer Science, Mathematics, Marketing, or related field.
Postgraduate degree/diploma in Data Science, Analytics, or Digital Marketing or related field is desirable.
Preferred Experience Requested:

Media Understanding of platforms, dashboard driven decision making.
Sound understanding and appreciation of the media landscape and trends.
Experience in integrating lead sources via APIs with CRM and booking system.
Knowledge of the latest tools & innovative research methodologies.
Experience building and using unified dashboards for lead and performance monitoring.
Preferred Education Requested:

Masters in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM) - Communication, Advertising, Marketing.
Certification / Licence / Professional Membership Requested:

Certification in data science, analytics, or related field (e.g., Certified Data Scientist, Certified Analytics Professional) is desirable.
Experience with data visualization tools like Tableau, Power BI, is a plus