Mercedes-Benz Sales Manager

Mercedes-Benz of Watford is seeking an experienced and driven Sales Manager to lead our high-performing sales team within one of the world's most prestigious automotive brands. This is an excellent opportunity for a motivated automotive professional to take the next step in their leadership career within a premium retail environment.

Reporting directly to the Head of Sales, you will be responsible for driving sales performance, developing the sales team, managing vehicle stock, and delivering an exceptional customer experience that reflects the standards expected of the Mercedes-Benz brand.

Key Responsibilities

Lead, motivate and develop a team of Sales Executives to achieve and exceed monthly sales targets

Manage the sales process from enquiry through to vehicle handover, ensuring consistent process compliance

Oversee vehicle stock management, including ordering, allocation, ageing control and stock turn to maximise profitability and availability

Monitor and manage the sales pipeline, lead management and conversion rates

Drive finance, insurance and accessory performance to maximise departmental profitability

Deliver outstanding customer experience throughout the purchase journey

Conduct regular performance reviews, coaching sessions and team sales meetings

Work closely with the senior management team to implement strategic sales initiatives

Ensure full compliance with manufacturer standards and reporting requirements

Skills and Experience

Proven experience in an automotive Sales Manager or Transaction Manager role

Strong leadership and team development capabilities

Demonstrated track record of achieving and exceeding sales targets

Experience managing vehicle stock, ordering and ageing within a franchised dealership environment

Excellent communication, negotiation and organisational skills

Strong understanding of finance and insurance products within automotive retail

High level of professionalism and commitment to customer service

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

Enhanced Holiday Entitlement – 27 days plus bank holidays

Company Car

Industry-leading Maternity, Paternity and Adoption Pay

Private Medical Insurance

Recognition of Long Service every 5 years

Discounted Car Schemes

Career Development

Enhanced Pension Entitlement

One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please