Events Marketing Campaign Manager - Bourne - Attractive package
ALH Recruitment are looking to recruit an Events Marketing Campaign Manager with immediate effect for our client who continue to dominate their market nationally, based out of their HQ in Bourne, Lincolnshire.
The role:
Our client is seeking an experienced digital marketing professional with at least two years’ experience managing performance-led marketing campaigns. This role is ideal for someone currently operating at senior executive level who is confident running paid media and email marketing campaigns at scale.
Reporting to the Head of Marketing, you will play a key role in delivering customer acquisition and retention campaigns for our portfolio of market-leading events. The role has a strong focus on paid digital marketing and data-led campaign management, with responsibility for managing Meta advertising, Google Ads campaigns across Search, Display and Video, and large-scale email marketing activity including segmentation and automation.
Alongside the core digital marketing activity, you will also contribute to wider campaign planning, content creation and brand marketing initiatives. As part of the Shows team, the role also involves supporting live events throughout the year, helping deliver on-the-ground marketing activity and content from within our shows and festivals.
Core responsibilities (Paid Media & Email Marketing)
* Plan, manage and optimise Meta advertising campaigns across multiple objectives including traffic, conversions, re-targeting and lead generation
* Manage Google Ads campaigns across Search, Display and YouTube/video, ensuring campaigns are optimised for ticket sales and audience growth
* Own and manage our large email marketing database, including campaign scheduling, audience segmentation and automated marketing workflows
* Analyse performance across paid media and email campaigns, continually optimising for conversions, ROI and audience growth
Core experience required
* Proven hands-on experience managing Meta advertising campaigns at scale across multiple objectives
* Strong experience managing Google Ads campaigns across Search, Display and Video
* Demonstrable experience managing large email marketing databases, including segmentation strategies, campaign scheduling and automation
Additional responsibilities & skills
* Plan and deliver wider multi-channel marketing campaigns to support event ticket sales and brand growth
* Collaborate with internal teams to maximise campaign exposure and maintain brand consistency
* Create supporting marketing content including written copy, social posts and visual content where required
* Support the marketing team with live content creation during events
* Provide on-site support at events as part of the wider show team
Desirable experience
* Experience working in events, exhibitions or festivals
* Ability to create marketing content including photography or video
* Experience working with influencers, partners or guest speakers
* Ability to work effectively in a fast-paced live event environment
If you feel you have the skills and experience to step into this exciting Events Marketing Campaign Manager position, please apply below