Digital Marketing Executive

We are working with a well-established, fast-growing organisation operating in a specialist technology sector, supporting businesses and public sector clients with innovative solutions.

They are looking for a Digital Marketing Executive (B2B) to help drive brand awareness, generate high-quality leads and support engagement across a commercial audience. This is a varied digital B2B role covering content, performance marketing, CRM and analytics, with a strong focus on using AI tools to improve efficiency and results.

Key Responsibilities

Social Media

Manage and grow presence across professional platforms
Plan and schedule content aligned to campaign goals
Use AI tools to support ideas and engagementSEO & Search Visibility

Support website optimisation for search and discoverability
Identify keyword opportunities and content improvements
Track performance and recommend changesPaid Media

Assist with planning and running paid campaigns
Support lead generation activity and campaign testing
Monitor performance and optimise resultsCRM & Email

Build and manage email campaigns and automation
Support lead nurturing and segmentation
Work with sales teams to improve lead qualityWebsite Management

Maintain and update website content
Support UX improvements and landing pages
Collaborate with developers and internal teamsContent Creation

Produce content such as blogs, guides and campaign assets
Support development of longer-form content (e.g. webinars, downloads)
Use AI tools to assist with content creationDesign

Create and manage digital marketing assets
Brief and work with external designers
Ensure brand consistency across channelsDigital PR

Support outreach to industry publications
Assist with press releases and brand visibility activity
Help position the business as a sector expertAnalytics & Reporting

Track campaign and website performance
Support reporting and insight generation
Identify opportunities to improve results

About You

Essential:

Minimum 2 years' experience in B2B digital marketing
Experience with paid media, CRM platforms, CMS and analytics tools
Strong written communication skills and understanding of B2B audiences
Familiarity with AI tools for marketing and automation
Experience in creating lead magnets
Data-driven mindset with attention to detail
Experience working with internal teams and external partnersDesirable:

Degree in Marketing, Communications or similar
Interest or experience in technology-led sectors
Exposure to digital PR or media outreach
Basic video or podcast content experience