Senior Marketing Manager

Senior Marketing Manager

Central London - Up to £70k + Benefits

Hospitality Industry

Zachary Daniels are very pleased to be representing this incredible international Restaurant Group in the market. They're looking for a Senior Marketing Manager to join our London-based team, reporting into the Head of Marketing. This is a pivotal role within the business, responsible for leading one of this group's core restaurant marketing streams across multiple sites and brands.

You'll own the end-to-end marketing strategy and execution for your channel-driving commercial performance, brand strength, and guest engagement across a diverse and growing portfolio.

Working closely with senior leaders across Marketing, Digital, Social and Restaurant Operations, you'll play a key role in shaping their wider marketing direction while delivering high-impact, integrated campaigns.

Key Areas of Focus:

Brand & Strategy

Own and evolve channel strategy, translating commercial goals into insight-led plans
Ensure consistent, compelling brand execution across all touchpoints
Support menu launches, pricing and value positioningCampaigns & Delivery

Lead integrated, multi-channel campaigns end-to-end
Manage the marketing calendar and align with wider business activity
Partner with Operations, Digital and CRM to ensure effective executionChannels, CRM & Performance

Own channel performance across all owned platforms
Work with CRM/data teams on segmentation and personalisation
Set KPIs, analyse results and optimise future activityPartnerships & Local Marketing

Deliver partnerships, activations and local marketing initiatives
Ensure all activity is commercially driven and on brandLeadership & Stakeholders

Act as a senior partner across teams and manage agencies
Support and develop junior team membersGovernance & Standards

Manage budgets, forecasting and reportingExperience Needed:

Proven senior marketing experience in hospitality, retail, leisure or multi-site consumer brands
Strong track record of delivering end-to-end strategy with commercial impact
Expertise across integrated campaigns, CRM, owned channels and performance marketing
Confident stakeholder manager with experience leading agencies, budgets and complex projects
Commercially minded and data-drivenPerson Profile:

Strategic, but hands-on in delivery
Clear communicator with strong judgement
Collaborative leader who builds trust and momentum
Proactive, resilient and adaptable
Passionate about brand, guest experience and measurable impactDo not hesitate with this one or scroll-by as it one be on the market for long. This is your chance to work for a globally recognised hospitality brand with some exciting new site openings. You'll be impressed once you hear the brand!

Please make sure you apply today!

BH35775