Content Writer

Content Writer

Location: Coventry (Hybrid – 3 days in office)
Salary: £33,000–£38,000

Join an Award-Winning Business That Puts People First

We’re a leading national commercial cleaning and associated services provider — and proud winners of the European Cleaning & Hygiene Awards 2025: Best Company to Work For.

Founded in 1986, we’ve grown into a national organisation without losing what matters most: our family values, people-first culture, and commitment to doing the right thing. Our continued success is built on 5 pillars — Employee Investment, Customer Engagement, ESG, Service Excellence and Innovation — and our marketing team plays a vital role in bringing this message to life.

As we continue to raise the bar, we’re looking for an exceptional Content Writer to join our fast-growing in-house marketing team.

The Opportunity

We are looking for a delivery-focused Content Writer to join our marketing team. This role is responsible for producing high-quality written content that supports brand credibility, sales enablement, and marketing campaigns.

You will turn real operational activity across the business into clear, compelling content: from case studies and award submissions to website copy, internal/external news and campaigns.

What You’ll Be Doing

Content Production (60–65%)

• Write case studies that clearly demonstrate impact, outcomes, and value

• Produce SEO-focused articles and website content across key service areas

• Create campaign copy including email content, landing pages, and social captions

• Repurpose content into multiple formats (long-form, short-form, summaries, snippets)

• Maintain consistency of tone of voice across all written output

Awards & High-Value Writing (15–20%)

• Lead the writing of award submissions (a critical part of our marketing strategy)

• Translate operational achievements into compelling, structured narratives

• Work with stakeholders to gather evidence, data, and supporting detail

• Ensure submissions are clear, persuasive, and aligned to judging criteria

Content Extraction & Research (15–20%)

• Conduct structured interviews with Operations, Sales, ESG, and senior stakeholders

• Extract stories, insights, and data from across the business

• Proactively identify content opportunities (client wins, innovations, events)

• Work closely with the Marketing & Events Executive to capture content from events, sites and campaigns

Workflow & Collaboration (5–10%)

• Brief designers clearly for visual support where needed

• Work within Motion and SharePoint to manage content workflows and assets

• Maintain a structured content library (case studies, messaging blocks, reusable content)

• Deliver work to agreed deadlines with minimal supervision

What We’re Looking For

* 2–4 years’ experience in a content or copywriting role (B2B preferred)

* Strong experience writing structured, persuasive content (case studies, long-form, or similar)

* Ability to take raw information and turn it into clear, compelling narratives

* Excellent attention to detail, grammar, and structure

* Confidence working with stakeholders and proactively chasing information

* Ability to manage multiple pieces of work simultaneously

* Understanding of SEO basics and content structure

Tools You’ll Use

Microsoft Office Suite – SharePoint - Motion.ai - WordPress (basic use) - GA4 (to understand content performance)

The Package

* £33,000–£38,000 basic salary

* Performance bonus

* 35 days holiday (including bank holidays)

* Hybrid working (3 days in Coventry office, 2 from home)

Why Join Us?

* Award-winning workplace culture

* Clear brand direction with room for creative input

* Exposure to national campaigns and large-scale events

* A supportive team environment where your work genuinely matters

* Real opportunities for development

If you’re a creative professional who wants variety, autonomy, and the chance to see your work drive real business growth — we’d love to hear from you