Digital Growth & CRM Manager

Job Title: Digital Growth & CRM Manager
Location: Dudley, West Midlands
Salary: £36,000 per annum, 
Hours: 37.5 hours per week, between 8.00am - 6.00pm 
Contract: Full-time, permanent

Black Country Living Museum is seeking a Digital Growth & CRM Manager to lead the Museum’s digital performance and online revenue growth

Recognised as Large Visitor Attraction of the Year by VisitEngland, Black Country Living Museum welcomes hundreds of thousands of visitors each year to experience the region’s rich industrial and social heritage

This position will play the leading role in ensuring our digital channels help more people discover, engage with and visit the Museum. You will lead the development of our website performance, search visibility, paid media activity and CRM marketing, helping connect audiences with the stories, people and places that make the Black Country unique.

What will you be doing?

You will take ownership of the Museum’s digital growth and ensure our online platforms deliver strong performance and conversion.

Leading the Museum’s strategy for growing digital ticket sales and online engagement
Optimising website performance, user journeys, and the ticket booking experience.
Managing paid search and analytics agencies, ensuring campaigns deliver strong ROI.
Developing and delivering CRM and email marketing activity aligned to the Museum’s programme and campaigns.
Improving search visibility through SEO and emerging AI-driven optimisation.
Monitoring digital performance (analytics and CRM), translating data into clear, actionable insights to inform campaigns and decision-making.
Working closely with colleagues across programming, marketing, and commercial teams to ensure the website supports wider organisational priorities.
Line managing the Content & Social Media Executive, aligning content with digital growth objectives.
What are we looking for? 

We are looking for a commercially minded digital specialist who thrives on using data to improve performance and drive results.

Proven experience delivering digital marketing or ecommerce growth with measurable commercial outcomes.
Excellent analytical skills, with the ability to interpret data (analytics/CRM) into clear insights and actions.
Experience managing paid media campaigns or agencies, and optimising performance.
Experience improving website performance, user journeys, and conversion rates.
Good understanding of SEO and digital discoverability principles.
Proactive, entrepreneurial mindset - comfortable testing, launching, and refining digital activity.
Enthusiasm for the Museum’s mission and engaging audiences with Black Country heritage.
Who are we? 

We are an award-winning 29-acre open-air museum, celebrating our 50th anniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage and heritage, creating pride today and possibility for the future.

Why join us?

Black Country Living Museum tells the story of one of Britain’s most influential regions through immersive experiences, historic buildings and a vibrant programme of events.

As VisitEngland’s Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition - championing the Black Country, celebrating its people and communities, and sharing the region’s distinctive heritage with new audiences.

You’ll be joining a collaborative and ambitious team with the opportunity to shape how hundreds of thousands of people discover and engage with the Museum online each year.

What can you expect?

Unique Working environment: The Museum hosts seasonal, themed, and high-profile events, as well as being regularly used for TV and Film locations.
Opportunity to learn new skills.
Competitive rewards & benefits.
Supportive & inclusive work culture.
Positive attitude to work-life balance.
What are you waiting for? Begin your Black Country Journey now and apply using your most up-to-date CV. 

BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience. We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates. 

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm.

Closing date: 10th April 2026

Interviews are expected to take place from 17th April 2026; adjustments will be made should successful candidates be unable to attend.  

As we say in the Black Country, tara-a-bit!

You may have experience of the following: Digital Marketing Manager, Digital Performance Manager, Digital Acquisition Manager, CRM Manager, Customer Engagement Manager, Digital Conversion Manager, Growth Marketing Manager, Digital Optimisation Manager, Ecommerce Growth Manager, Online Revenue Manager, Digital Strategy Manager, Paid Media Manager, and Marketing Automation Manager.

REF-(Apply online only)