Senior Marketing Manager

Senior Marketing Manager – Construction Sector
Salary: Competitive + benefits
Hybrid Working

We’re searching for a strategic and commercially driven Senior Marketing Manager to lead marketing for a major player in the UK Construction sector. Supporting residential developers, housebuilders, and commercial partners, this organisation delivers essential multi‑utility services that connect communities and enable new developments nationwide.

The Role You’ll take ownership of the full marketing strategy for a specialist business unit within a wider group structure. Working alongside central marketing and sales teams, you’ll drive brand visibility, strengthen market positioning, and deliver targeted campaigns to support growth across B2B and B2B2C audiences.

Key Responsibilities
Define and execute the overarching marketing strategy across digital, brand, content, and demand generation.
Develop Account-Based Marketing (ABM) approaches for key national and regional housebuilders.
Elevate brand positioning and ensure consistent messaging across all customer and partner touchpoints.
Lead integrated campaigns across SEO, PPC, email, paid social, PR, events, and partnerships.
Own demand generation performance, reporting, attribution modelling, and lead funnel optimisation.
Develop go‑to‑market plans for new products, service offerings, and infrastructure solutions.
Produce sales enablement tools, case studies and customer advocacy programmes.
Use insight, market intelligence and customer data to shape messaging and value propositions.
Work cross‑functionally with sales, operations and central marketing teams to ensure joined‑up, insight‑led activity.About You
Proven experience in B2B and/or B2B2C marketing, ideally within utilities, infrastructure, construction, engineering, or residential development.
Strong track record creating multi‑channel marketing strategies that drive commercial impact.
Solid understanding of digital marketing, CRM (e.g., Salesforce), and analytics tools such as GA4.
Exceptional stakeholder management, communication and organisational skills.
Data-driven, commercially minded, and comfortable balancing strategy with hands-on delivery.
CIM qualification preferred; MBA advantageous