Retail Comms Specialist

Entity:

Customers & Products

Job Family Group:

Retail Group

Job Description:

Role Synopsis

The Retail Communications Specialist plays a pivotal role within the Operations Central Support team, responsible for coordinating clear, concise and accurate communications across the UK retail business. Working closely with a broad range of partners, the successful candidate will ensure that all messaging to store teams is timely, engaging and right first time. The role supports both company-owned stores and the dealer estate, requiring strong written communication skills, attention to detail and a creative approach to engaging frontline retail audiences.

Key Responsibilities

• Develop and deliver impactful communications that inform, engage and motivate colleagues across UK company-owned stores, dealer partners and the retail operations team.
• Create, lead and publish engaging content on the WorkJam platform to drive colleague engagement and support business objectives.
• Handle all outgoing and incoming communications to sites and partners, ensuring clarity, consistency and alignment with operational priorities.
• Support the UK operations team by developing communication processes that enable operational excellence while facilitating change and growth initiatives.

Key Accountabilities

• Support the development and execution of the retail and dealer communications strategy, ensuring content is tailored to frontline teams and partner audiences.
• Own and maintain the annual M&C UK content and communications calendar, ensuring all activity aligns with C&EA policies, procedures and planning tools.
• Drive engagement on WorkJam by creating, editing and publishing compelling content, and collaborate with partners to ensure effective platform management.
• Monitor WorkJam activity, respond appropriately and raise issues in line with agreed processes.
• Use performance data and insights to evaluate communication effectiveness and recommend improvements.
• Ensure all content adheres to brand, legal and corporate communications guidelines.
• Stay informed on social media trends, tools and protocols to continuously evolve communication approaches.
• Provide crisis communications support to M&C UK IMTs and create reactive content for urgent updates, issues or opportunities.
• Collaborate closely with the Retail Programme Specialist to ensure alignment between activity planning and communications.
• Work as one team with M&C colleagues to support effective ways of working across retail operations and the wider UK M&C business.
• Contribute to safe, strong, profitable and customer-focused retail operations while supporting change and growth.
• Foster a culture of excellence, openness, learning and innovation.
• Work collaboratively with the C&P C&EA team to align with and support M&C UK communications plans.
• Support the wider UK retail operations team as required.
• Be available to support emergency or critical operational situations when needed.

Essential Education

• N/A

Essential Experience and Job Requirements

• Strong communication, writing, creative and project management skills, with the ability to adapt tone and style for different audiences and channels.
• Experience designing and delivering successful communications campaigns across multiple channels and stakeholder groups.
• Validated ability to work effectively with partners at all levels, ideally within retail, customer-facing or operational environments.
• Ability to interpret financial and performance data and translate insights into clear, actionable communications that support performance improvement.
• Demonstrated ability to balance reactive problem-solving with proactive strategic thinking, while running multiple priorities and deadlines.
• Self-motivated, customer-focused and performance-driven, with the ability to work independently.
• Validated experience creating content for social media platforms and using scheduling or publishing tools.
• Creative mentality with strong attention to detail and brand consistency.

Desirable Criteria

• Experience working in a large and complex organisation.
• Previous retail experience, ideally within fast-paced convenience or FMCG environments.
• Knowledge of the roadside retail industry.
• Basic graphic design and/or video editing skills.
• Understanding of campaign-based social activity.
• Experience collaborating with marketing and/or communications teams.

Why Join Us?At bp, we support our people to grow in a diverse and dynamic environment. We believe our team is strengthened by diversity and are committed to creating an inclusive workplace. We offer benefits designed to help work fit alongside life, including flexible working options, generous paid parental leave and excellent retirement benefits.We are committed to ensuring that individuals with disabilities are provided reasonable accommodations throughout the recruitment process, during employment and in accessing all benefits and privileges. Please contact us if you require accommodation!

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

BP Energy