Head of Sales - Cabling
Location: Bedfordshire (within 1 hour of Bedford)
Salary: £75,000-£85,000 + sales incentive bonus + company benefits
The Role
We are looking for an experienced Head of Sales to lead a high-performing B2B sales function and deliver profitable, predictable revenue growth. This is a senior leadership role with ownership of sales performance, forecasting, and customer experience.
You will embed strong proactive sales mindset, pipeline discipline, and data-led decision making, while building a results-driven, customer-focused sales culture. Working closely with the Sales & Marketing Director, you will help execute the wider commercial strategy.
Key Responsibilities
- Lead, coach, and develop a high-performing sales team
- Drive consistent sales growth through structured cadence, forecasting, and pipeline management
- Proficient on CRM, analysing team sales data and identifying gaps
- Champion customer-first, value-based selling
- Grow OEM, Panelbuilder, and MRO market segments, including ecommerce
- Strengthen key customer relationships and strategic accounts
- Partner cross-functionally with Marketing, Operations, Supply Chain, and Finance
Experience Required
- Proven track record leading a successful internal and external sales team
- Experience delivering growth through structured sales execution and forecasting
- Strong people leadership, coaching, and performance management skills
- Exposure to OEM, Panelbuilder, or MRO markets preferred but not essential
- Experience in distribution, industrial, technical, or electrical environments advantageous
Personal Attributes
- Results-driven, commercially astute, and disciplined
- Confident leader with strong communication and influencing skills
- Highly organised, resilient, and customer-focused
- Energy, passion and ambition
Location
This role requires regular on-site leadership. Candidates must be based within a one-hour commute of Bedford.