Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus
A respected, mission-led insight and services organisation within the food and consumer goods sector is seeking an ambitious SDR to support its continued commercial growth.
The Opportunity
You’ll play a key role in generating and qualifying new business leads across a portfolio of insight, research and thought leadership services used by major FMCG manufacturers, retailers and industry suppliers.
Working closely with senior sales colleagues, you’ll help build a strong pipeline of opportunities while developing the skills and experience needed to progress into a more senior commercial role.
Key Responsibilities
- Identify and research prospective clients using LinkedIn, events, industry data and other channels
- Deliver personalised, multi-channel outreach campaigns (email, phone and social)
- Generate and book discovery meetings for senior business development managers
- Qualify leads by understanding business challenges and assessing fit
- Maintain accurate CRM records and manage activity tracking
- Build strong knowledge of the organisation’s proposition and value to clients
About You
- Experience in B2B sales, lead generation, outreach, or a customer-facing role with transferable skills
- Confident communicator with strong written and verbal skills
- Proactive, curious and commercially minded
- Organised with good time and pipeline management skills
- Comfortable engaging new contacts and senior stakeholders
- Interest in food, grocery, retail or FMCG sectors (desirable but not essential)
What’s on Offer
- Structured training and clear development pathway into senior sales or account management roles
- Supportive, collaborative team culture
- Hybrid working model
- Performance-related bonus
- Competitive pension
- Private medical cover
- Additional flexible benefits
This role would suit a motivated self-starter looking to accelerate their sales career within a purpose-driven organisation that combines commercial success with meaningful industry impact.
Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus