Job Title: Performance Marketing Lead @ Viral Consumer Brand
Location: Central London (Hybrid – 1 day WFH)
Job Type: Full-Time, Permanent
Salary: £90,000 – £100,000 DOE
This is an incredible opportunity to join one of the UK’s fastest-growing founder-led consumer brands, a creative, high-energy team!
With over 1 billion organic views across social media and rapid year-on-year growth, the business is now looking for a Performance Marketing Lead to take ownership of its full-funnel acquisition strategy and scale paid growth profitably.
Key Responsibilities
- Build and own the full-funnel performance marketing strategy across D2C.
- Launch, structure, and scale Meta campaigns driving traffic to the brand’s ecommerce site, with first-purchase profitability as the north star metric.
- Test and scale new paid channels beyond Meta, including TikTok Ads, AppLovin, Pinterest, Google Ads, Bing, Snapchat, and emerging acquisition platforms.
- Own structured testing frameworks across hooks, creatives, offers, landing pages, audiences, and funnel optimisation.
- Drive CRM and CRO initiatives to maximise retention and lifetime value.
Skills & Experience Required
- Proven experience leading performance marketing for D2C, ecommerce, or challenger consumer brands.
- Deep hands-on experience scaling Meta Ads profitably.
- Strong working knowledge of paid search (Google Ads) and broader acquisition channels.
- Understanding of full-funnel growth including CRM, CRO, landing page testing, and contribution margin optimisation.
- Highly analytical but creatively driven, able to turn insights into high-performing concepts.
- Experience with Amazon Ads, TikTok Shop, or emerging AI-driven acquisition tools is a plus.
Why Apply?
- High-impact, fast-growth environment with real ownership.
- Autonomy and creative freedom to test bold ideas and scale winners.
- 25 days holiday + bank holidays.
- Hybrid working (1 day per week WFH).
- Central London office location.
- Free product allowance and regular team socials.
If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/