Creative Marketing Strategist – D2C - FMCG – Hybrid London | Up to £60k
Our client is a fast‑growing D2C FMCG brand with an expanding customer base and big ambitions!
Powered by a data‑driven creative engine, they’re scaling quickly and investing heavily in high‑impact, performance‑led content.
They’re now looking for an experienced, performance‑focused Creative Strategist to join their high‑performing Growth team and take full ownership of creative direction across ads and landing pages. This is a hands‑on, commercially driven role in a fast‑paced, highly collaborative environment, working closely with media buyers, designers, editors, UGC creators to turn insights, trends and customer psychology into high‑converting creative that drives measurable growth.
You’ll transform customer insights, competitor research and platform trends into compelling concepts, hooks and storylines that elevate performance across channels. You’ll build structured testing roadmaps, analyse key metrics and iterate quickly to uncover winning ideas, combat fatigue and steer data‑led creative decisions. Alongside this, you’ll brief and collaborate with creative partners while maintaining a library of high‑performing insights to fuel a consistent, conversion‑focused creative pipeline.
What you’ll need
- Strong experience in DTC marketing, creative strategy, performance creative or paid social
- Background in an agency working with FMCG brands or a fast‑paced consumer business
- Proven ability to develop ad concepts that scale
- Experience collaborating with media buyers, designers or growth teams
- Deep understanding of consumer psychology, emotional triggers and direct‑response principles
- Ability to interpret performance data and turn insights into creative decisions
- Strong copywriting and scripting skills
- Highly structured thinker who builds systems, not random tests
If you are a Creative Strategist and would like to join a thriving, rapidly growing and exciting business, please send your CV today.
Are you looking for a different role? Spotlight Recruitment would love to support your search, you can join our community of over 140k followers by clicking on the Spotlight logo to keep updated on our latest marketing, digital, design and communications roles and blogs.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.
If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need to support you during the interview process.
To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert.