Freelance → Long-Term Potential
Mustard is evolving.
We are a design-led lifestyle brand stocked internationally, and we’re entering our next phase: building a bold, nostalgic, pop-culture object brand rooted in recognisable commercial iconography and playful provocation.
We are looking for a culturally sharp, multi-disciplinary Graphic Designer to help define Mustard
This is not a corporate in-house design job.
This is for someone who understands culture, composition, product, and commerce.
The Role
You will work directly with the Founder to:
• Develop bold graphic concepts for physical products
• Create cohesive capsule collections (not random SKUs)
• Design packaging rooted in 80s/90s commercial nostalgia
• Develop apparel graphics and object-led visual identities
• Design web assets, email campaigns and social content
• Build a consistent visual world across product + digital
You will help shape the creative direction of a growing lifestyle brand.
This Might Be Right If You:
• Are fluent in Illustrator & Photoshop
• Love pop-art, commercial nostalgia and surreal imagery
• Can work quickly and take direction
• Have an eye for typography and composition
• Can move seamlessly between product graphics, apparel, and digital
• Have strong typography skills
• Understand how to create culturally resonant imagery without being try-hard
• Think in systems, not one-off posts
• AI is a tool not a crutch. We’re looking for designers who use it intelligently.
The Aesthetic Direction:
Bold.
Commercial.
Nostalgic.
Slightly provocative.
Think cultural iconography reimagined - not safe minimalism.
Bonus (but not essential):
• Experience designing for physical products
• Experience with apparel graphics
• Editorial experience
• Ability to art direct shoots
Not For:
• Corporate brand guideline custodians
• Pure UI designers
• Meme-page content creators
• Portfolio-only conceptual designers without commercial awareness
What we're building
Mustard sits at the intersection of:
• Pop culture
• Commercial iconography
• Object-led design
• Playful provocation
Think early Urban Outfitters energy but sharper and more disciplined.
Pay Structure:
Freelance or retainer to start.
Potential to grow into Creative Lead as brand expands.
We care about taste, commercial instinct and creative confidence more than job titles.
How to Apply:
Send portfolio + short note explaining why this aesthetic excites you.