- Deep knowledge of 1:1 marketing and CRM
- Deep knowledge of loyalty programs and concepts
- Deep knowledge of drivers for customer engagement and customer behaviour in the Retail Market
- Broad knowledge of digital media channels
- Broad knowledge of Marketing Technology
- Broad knowledge of IKEA concept, brand objectives, values and vision
- Broad knowledge of IKEA tools, processes and cycles
- Broad knowledge of Group strategies, priorities and business planning process
- Good knowledge of change management methods and tools as well as stakeholder management
- Broad knowledge of the IKEA omnichannel reality and online customer behaviours
- Broad knowledge of operational plans and goals as well as follow up on KPIs
- Formal qualifications in Marketing, Business intelligence or equivalent
- 3-5 years of experience in Loyalty programs and delivering results
- Experience from retail, preferably home furnishing sector
- Experience in planning, driving output and measuring performance (business and people)
- Act as a core member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
- Develop and implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction
- Identify and drive the strategic contribution from multiple customer groups (e.g. ECommerce, IKEA Family, IKEA Business) to deliver to business goals
- Responsible to define local IKEA Family benefits and other loyalty programs/customer clubs (e.g. IKEA Business)
- Responsible for briefing CRM hub on common content needs for multiple customer groups as well as relevant data compliance needs
- Responsible for identifying and developing local content to fill gaps in the common CRM customer offerings and journey
- Responsible for managing local process (including agency partner) for market relevant trigger executions, securing highest standards in data compliance and execution
- Lead matrix of store based FAMILY co-workers to maximize FAMILY impact in stores with special focus on new member recruitment and member identification
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
- Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
- Contribute to the integrated multichannel development through implementing 1:1 marketing in order to contribute to the business goals
- Support all initiatives within and outside commercial included in the agreed communication plan
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
Questions and support? Let's connect!For internals, please have a conversation with your line manager before applying. As part of the recruitment process, we will contact your line manager to request a reference. Please note that we cannot proceed with your application without a completed reference form from your line manager.
If you have previously worked at IKEA, you must disclose this in your application. We may also contact your former IKEA organization for a reference.
Please note that interviews will be conducted on a rolling basis, and the recruitment process may close earlier than the stated deadline if a suitable candidate is found.
If you have questions regarding recruitment process, please contact to rosie.han@ingka.ikea.com.