The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia , Thailand, Philippines and Mexico – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
About the job
As Marketing Manager, you will shape how IKEA connects with the many people in Singapore—turning business priorities, customer insights, market trends and data into inspiring campaigns that drive brand love, visitation and sales growth. You will also champion IKEA’s distinctive voice, creating communications that reflect our signature “twinkle in the eye” tonality.
As customers move seamlessly between digital channels and stores, you will lead and integrate marketing, digital and content strategies across channels, ensuring an impactful customer experience. By combining creativity with a strong commercial mindset, you will optimise performance, strengthen IKEA’s market position, and contribute to our vision of creating a better everyday life for the many people.
Your assignment
- Lead the planning, development and execution of IKEA’s integrated advertising campaigns, ensuring strong alignment across paid, owned and earned channels, as well as local market opportunities.
- Own the IKEA Family and IKEA Family Kids’ Club agenda, creating relevant and engaging member experiences through loyalty campaigns, programme updates and targeted communications that supports overall business objectives.
- Drive strategic brand collaborations, sponsorships and partnership initiatives, working closely with internal stakeholders and external partners to maximise business and brand impact.
- Oversee market intelligence, marketing budgets and performance evaluation to ensure marketing investments deliver measurable results and actionable insights.
- Shape and deliver IKEA Singapore’s digital marketing strategy across paid, owned and earned channels to support commercial and business priorities.
- Lead the planning, governance and tracking of digital content, ensuring all communications are consistent, customer-focused and unmistakably IKEA.
- Manage and develop a team, creating the conditions for high performance, collaboration and continuous improvement.
Your profile
- Minimum 10 years of marketing experience, with at least 2 years in a senior leadership or strategic role with proven experience in branding, marketing leadership, performance marketing, creative direction, or strategic marketing roles.
- Extensive experience in performance, digital and loyalty marketing.
- Strong understanding of brand strategy, storytelling, creative direction, campaign development / production and budget management.
- Strong experience in leadership, communication, and project management capabilities.
- Creative thinker with strategic and commercial awareness.
- Naturally collaborative, with a genuine passion for people (coworkers and customers alike) and the ability to remain effective in fast-changing and/or ambiguous environments.
- Ability to lead and influence cross-functional operational teams and manage multiple creative initiatives.
- Portfolio or proven track record in successful branding and marketing campaigns preferred.
- Proven ability to lead, drive and embed change across diverse stakeholder groups, bringing clarity, alignment and momentum in a fast-moving business environment.
- Confident and comfortable in presenting strategic marketing plans, business updates and recommendations to senior leadership and Board-level audiences.