Demand Generation & Performance Marketing Specialist

As a Demand Generation & Performance Marketing Specialist, you will drive international pipeline growth through data-driven digital campaigns, marketing automation, paid advertising, SEO/AEO, website optimization, and lead nurturing. You will work closely with colleagues across Brand, Content, and Lead Generation, combining strategy with hands-on execution to improve campaign performance, generate qualified leads, and support commercial growth across multiple markets.

• Manage and optimize global paid advertising campaigns across platforms such as Google Ads and LinkedIn Ads.
• Develop and improve retargeting strategies to increase engagement and conversion rates.
• Monitor, analyze, and report on campaign effectiveness, ROI, attribution models, and pipeline growth.
• Build and optimize lead nurturing workflows and lead scoring models within HubSpot.
• Collaborate on initiatives aimed at improving SEO and Answer Engine Optimization (AEO) performance.
• Continuously optimize website performance, user experience, and conversion rates through CRO initiatives.
• Identify opportunities to improve marketing efficiency, automation, and overall performance through new technologies and AI solutions.
• Work closely with internal stakeholders to align marketing activities with broader commercial objectives.

Requirements

• Bachelor's degree or higher
• Minimum of 5 years of experience in demand generation, performance marketing, growth marketing, or a similar B2B marketing role.
• You are a commercially minded B2B marketing professional who understands how marketing contributes to pipeline growth and business results. (VERY IMPORTANT!)
• Proven hands-on experience managing and optimizing Google Ads and LinkedIn Ads campaigns.
• Strong experience with HubSpot, including marketing automation, lead nurturing workflows, and lead scoring.
• Experience building and optimizing retargeting campaigns, as well as managing digital acquisition initiatives across multiple channels.
• Proven experience analyzing campaign performance, ROI, attribution models, and pipeline impact, translating data into actionable insights.
• Knowledge of and hands-on experience with SEO, AEO, website optimization, and Conversion Rate Optimization (CRO).
• Experience working with web analytics tools and using data to continuously improve campaign and website performance.
• Affinity with or experience using AI tools to improve marketing efficiency and scalability.
• You enjoy working with marketing technologies and digital tools and stay up to date with new developments in the field.
• A proactive, hands-on, and self-starting mindset, with the confidence and experience to work independently in a dynamic international environment.
• Highly analytical, detail-oriented, and committed to continuous improvement.
• Excellent command of English, both written and spoken. Additional languages are considered a plus.

Benefits

• Hybrid working flexibility after onboarding
• 8.5% holiday allowance
• Pension scheme to secure your future.
• Working from home allowance
• 26 holidays to make the most of your work-life balance.
• 1-year contract with the intention to transition you to a permanent contract.
• And of course, the opportunity to be part of a fun, fast-growing, and multicultural organization that values its people.

Application ProcedureIf you are interested in this vacancy, you can apply by clicking on the button above. By clicking on apply, you agree to our privacy commitment and terms and conditions. Your application will be sent directly to the recruiter in charge. IMPORTANT: if you are not yet registered with Undutchables we kindly ask you to do so. Your information will be handled in the strictest confidence and your CV will not be sent to a company unless you have given prior permission. Curious about how the recruitment process works within Undutchables, click here to read more.