Senior Specialist Product Marketing

About the Role

As a Senior Specialist, Product Marketing, you will play an important role in shaping and delivering global product marketing strategies that elevate Tommy Hilfiger’s product storytelling and commercial performance. Acting as a senior individual contributor, you will partner closely with the Global Product Marketing Director, cross‑functional leadership, and regional teams to drive strategic clarity, executional excellence, and consistency across seasons and channels. This role requires a balance of critical thinking, creative input, and operational rigor.

Key Responsibilities

• Support the development and execution of global product marketing strategies in partnership with the Global Product Marketing Director and broader team.
• Contribute to seasonal product storytelling, positioning and go‑to‑market plans based on consumer, market and business insights.
• Work closely with Creative, Merchandising, Retail and Regional Marketing teams to ensure aligned and consistent product narratives across channels.
• Translate strategic direction into high‑quality product marketing assets, including presentations, line books, toolkits and campaign materials.
• Help coordinate and deliver global product marketing initiatives across seasons, ensuring timelines, inputs and outputs are aligned.
• Support campaign tracking and performance reviews, contributing insights and learnings to inform future work.
• Act as a key point of contact for selected Division or Business Unit stakeholders to ensure smooth collaboration and information flow.
• Contribute to the evolution of product marketing standards, processes and ways of working within the team.
• Collaborate with the Sample Coordinator to support product availability for shoots and content creation.
• Prepare and maintain clear, well‑organized documentation throughout project lifecycles.

Qualifications

• 3–5 years of experience in apparel, fashion, lifestyle or creative marketing, preferably within a global or matrixed environment.
• University degree in marketing, communications, creative studies, business or equivalent practical experience.
• Solid understanding of product marketing, brand positioning and go‑to‑market fundamentals.
• Comfortable collaborating with cross‑functional partners and contributing in discussions with more senior stakeholders.
• Strong organizational and project coordination skills, with the ability to manage multiple workstreams in parallel.
• Creative and commercially minded, with a genuine interest in product storytelling and brand building.
• Good understanding of digital marketing, social platforms and e‑commerce environments.
• Clear and confident communication skills in business‑level English, both written and verbal.
• Proactive, reliable and solution‑oriented, with a hands‑on mindset and willingness to learn in a fast‑paced environment.

Benefits – Your Wellbeing Is Our Priority

• Exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in‑house physio and access to nutritional and wellbeing programmes.
• Extensive food and beverage offerings, top‑notch restaurant, barista coffee bars, sky bar and campus‑themed activities to keep your social life engaging.
• Professional development opportunities through PVH University training programmes.
• Employee discounts and participation in global brand launches, sample sales and seasonal market events.

Equal Opportunity Employer

PVH Corp. Or its subsidiary ('PVH') is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job‑related factors such as skill, ability, educational background, work quality, experience and potential.

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