ASO Manager (6m FTC/Freelance)

This is an embedded role working directly within the marketing team of a leading consumer mobile app brand located in Canary Wharf. The role can be a 6 month fixed‑term contract or freelance engagement for 2–3 days per week, with the potential to extend.

• Lead day‑to‑day ASO strategy and optimisation across the Apple App Store and Google Play Store.
• Own and optimise app store listings, including titles, subtitles, descriptions, keyword fields, screenshots, icons, preview videos, promotional content and in‑app events.
• Develop and manage a structured ASO testing roadmap, covering metadata experiments, creative testing, keyword optimisation and competitor analysis.
• Monitor and improve app store performance metrics such as impressions, product page views, conversion rate, installs, rankings, ratings, reviews and organic growth.
• Collaborate closely with analytics, product, creative, CRM and performance marketing teams to translate insights into clear optimisation actions.
• Work alongside external ASO agencies or app growth partners, prioritising activity, reviewing deliverables and ensuring high‑quality execution.
• Support alignment between paid app store activity and organic ASO performance, including collaboration around Apple Search Ads.
• Provide regular reporting, analysis and recommendations to internal and external stakeholders.
• Identify opportunities to improve app visibility, conversion and downstream performance through continuous optimisation and experimentation.
• Present ASO insights, performance updates and strategic recommendations to both technical and non‑technical stakeholders.

• Proven experience in ASO, app growth, mobile marketing or performance marketing, ideally in a consumer mobile app environment across both iOS and Android.
• Strong understanding of App Store and Google Play ranking factors, including keyword optimisation, metadata, category rankings, ratings and reviews and conversion optimisation.
• Hands‑on experience managing and optimising app store listings and creative assets.
• Experience developing and managing ASO testing roadmaps and experimentation frameworks.
• Knowledge of Apple Search Ads and the relationship between paid and organic app store performance.
• Experience working with or managing ASO agencies or external app growth partners.
• Strong analytical mindset with the ability to interpret performance data and translate findings into actionable recommendations.
• Comfortable collaborating cross‑functionally with analytics, creative, product, CRM and marketing teams.
• Excellent stakeholder management and communication skills.
• Highly organised, proactive and able to manage multiple priorities in a fast‑paced environment.

• Experience with ASO platforms such as AppTweak, Sensor Tower, data.ai, AppFollow, MobileAction or similar.
• Experience using analytics and reporting tools such as Looker, GA4, Firebase, Amplitude, AppsFlyer, Adjust, Tableau or Google Sheets.

• A flexible, hybrid working policy.
• Choice of medical healthcare providers (Bupa or Medicash).
• 25 days holiday plus bank holidays and your birthday off each year.
• Company pension scheme.
• EAP scheme.
• Ride to work scheme.
• Enhanced family‑friendly policies.
• Buddy program.
• Reputation for doing good, being a Certified B Corp and alumni of major awards.
• Opportunity to work with clients of all sizes and across all industries.
• Continuous training, development and certifications.
• Global annual DEPT Cares month in which employees donate skills to support local charities.

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and we’ll decide! We encourage you to reach out to discuss any reasonable adjustments that can support you throughout the recruitment process and your time with us.