Director, Paid Social

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

The Director, Paid Social Campaign Effectiveness role is ultimately responsible for owning the paid social measurement strategy. The Director, Social should be able to lead the team to deliver excellent paid social measurement, both in planning and in the analysis during and post campaign.

Reports to:

Group Director, Client Partnership

WHAT YOU’LL DO:

• Lead organization, synthesis, and evolution of Campaign Effectiveness workstreams
• Partner closely with BAU Directors to centralize learnings and operationalize best practices
• Own key non‑campaign deliverables such as the Roadmap & Learning Agenda, Benchmarking, etc.
• Develop the measurement expertise of the larger paid social team, providing training, mentorship, feedback and coaching on paid social measurement best practices
• Maintain a strong understanding of the holistic business for each client in their portfolio
• Orchestrate collaboration and implementation for flawless execution of paid social campaign measurement
• Possess a working knowledge of full‑funnel measurement for Facebook/Instagram, and have a strategic perspective on how to achieve client business goals via measurement
• Stay up‑to‑date on measurement best practices to ensure the team is adopting best practices and testing recommendations prioritized by the agency
• Draft POVs based on industry trends

WHAT YOU BRING:

• 8+ years paid social measurement experience with a deep understanding of planning & analyzing complex Brand Lift Studies, and a minimum of 5 years of experience in a client‑facing media or marketing role
• Strong understanding of paid social KPIs throughout the funnel: awareness, consideration, conversion
• Effective communication of paid social measurement approaches, and the ability to dive into the weeds when necessary
• Ability to analyze results across the portfolio to identify and operationalize best practices
• Skilled at auditing measurement outcomes and presenting actionable insights to a client

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal‑opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. If you require accommodations, please let us know; it’s confidential and used only to ensure you’re fully supported at every step.

Salary

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40‑hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range: $125,000—$135,000 USD

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