Paid Media Specialist (Google & Meta Ads)

Company: EasyScale

Industry: Paid Media Specialist (Google & Meta Ads)

Employment Type: Full-Time & Freelancer

I. ABOUT EASYSCALE

EasyScale is a growth-focused digital advertising agency dedicated to scaling brands through high-performance marketing and data-driven strategies. We don't just run ads; we engineer growth. By leveraging deep analytics and scalable execution across paid media and social platforms, we transform digital ecosystems into revenue-generating engines. Our mission is to empower businesses to reach their full potential through strategic precision and relentless optimization.

II. POSITION OVERVIEW

We are seeking a highly analytical and results-oriented Paid Media Specialist to manage, optimize, and scale advertising campaigns across Google Ads and Meta (Facebook & Instagram). This role is designed for a technical marketer who thrives on data and is passionate about driving qualified leads, customer acquisition, and measurable ROI. You will play a pivotal role in shaping the growth trajectory of our diverse portfolio of clients.

III. KEY RESPONSIBILITIES

1. Strategic Execution: Plan and manage end-to-end paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.

2. Performance Optimization: Monitor and analyze campaign data daily to achieve and exceed KPIs, including CPA, ROAS, CTR, and conversion rates.

3. Market Intelligence: Conduct rigorous audience research, keyword analysis, and competitive benchmarking to maintain a market edge.

4. Creative Collaboration: Partner with creative teams to develop, test, and refine high-converting ad copy and visual assets.

5. Budget Management: Strategically allocate and scale advertising budgets to maximize ROI and ensure efficient spend.

6. Technical Implementation: Deploy and maintain tracking systems using GA4, Google Tag Manager, Meta Pixel, and Conversion API.

7. Reporting: Generate comprehensive weekly and monthly reports, delivering actionable insights rather than just raw data.

8. Industry Leadership: Stay ahead of platform updates, privacy changes, and emerging performance marketing trends.

IV. QUALIFICATIONS AND REQUIREMENTS

1. Professional Experience: 1–3+ years of hands-on experience in Paid Media or Digital Advertising.

2. Technical Proficiency: Demonstrated expertise in navigating and scaling campaigns within Google Ads and Meta Ads Manager.

3. Analytical Mindset: Strong ability to interpret complex data sets and make evidence-based decisions.

4. Tool Mastery: Proficiency in performance tracking, attribution modeling, and reporting analytics.

5. Project Management: Capability to manage multiple high-stakes campaigns simultaneously while meeting strict deadlines.

V. PREFERRED QUALIFICATIONS

1. Proven track record in Lead Generation or E-commerce performance-heavy environments.

2. Advanced knowledge of A/B testing methodologies, remarketing sequences, and full-funnel optimization.

3. Experience managing significant monthly advertising budgets (mid-to-large scale).

VI. WHAT WE OFFER

1. Competitive compensation package with performance-based incentives.

2. Exposure to a diverse range of industries and high-growth brands.

3. A fast-paced, high-performance culture that values results over bureaucracy.

4. Continuous professional development and access to the latest marketing technologies.

5. Clear and transparent pathways for career advancement.

VII. HOW TO APPLY

Please submit your CV and a brief introduction to: hrm@easyscale.uk

Application Requirement: Please include a Campaign Portfolio or case studies (such as screenshots of advertising dashboards) that demonstrate your ability to scale budgets and optimize performance effectively.

Subject Line: Paid Media Specialist – [Your Full Name]