Innercrowd is a CRM platform built specifically for the event industry. We give events, festivals, venues, and live entertainment companies the tools to manage their communities, run ambassador and fan marketing campaigns, handle ticketing workflows, and drive engagement, all from one system. We work with 100+ clients, including Verknipt, Loveland, Hangar, Kultlab, and Par‑T, and we are expanding fast across Europe.
We are a team of 10, based in The Hague and growing quickly. We are profitable, funded, and at an inflection point. The product works, the customers are there, and the challenge is now about telling the world we exist.
THE ROLEWe are looking for a Growth Lead to build the engine that takes us from organic word‑of‑mouth to a category‑defining brand in European event marketing. You will be our first dedicated growth hire, reporting directly to the CEO.
This is a senior individual contributor role. You will operate hands‑on across the full growth stack: content, demand generation, outbound systems, positioning, and partnerships. You have full ownership of the growth of a company that is ready to scale, and do work that visibly moves the business.
This is not a marketing role in the traditional sense. We do not need a brand‑deck person, and we do not need someone who only thinks in CAC/LTV spreadsheets. We need an operator who can write a sharp LinkedIn post on Tuesday, ship a Clay‑powered outbound sequence on Wednesday, and shape our Q4 narrative on Thursday.
WHAT YOU'LL DOSharpen our positioning and narrative around event CRM systems, Ambassador Marketing and fan engagement.
Build and run our content engine: LinkedIn (founders and company), long‑form case studies, and the Innercrowd blog. You will have access to ~200 sales call transcripts, 100+ happy customers and an expert team to mine from day one.
Design and operate our Clay‑based outbound system. Our ICP segmentation is already mapped — you will turn it into sequences that book meetings for our Account Executives.
Own the demand generation funnel: site, landing pages, conversion optimization, attribution.
Feed market and channel insights back to product and sales. You are our growth brain.
WHAT WE ARE LOOKING FOR Requirements- 5+ years in growth, demand generation, or product marketing, with at least one stint at a B2B SaaS company.
- A portfolio that proves range: published writing or campaigns you are proud of, and systems/funnels you have built and measured.
- Comfortable in Clay, HubSpot/Pipedrive/Attio, GA, and attribution tooling, but not religious about any of it.
- Fluent in English.
- Based within commuting distance of The Hague. This is a full‑time in‑office at a scale‑up role.
- Background as a founding marketer or first marketing hire at a B2B SaaS company.
- Passionate about the live entertainment, festival or events industry.
- Base salary €65,000 - €80,000 depending on experience, plus equity participation through our employee stock plan.
- A modern office in The Hague city center.
- Free access to festivals and events through our client network.
- A direct line to the founders and real influence on how we grow.
- A customer‑loved product that works and delivers value.
Send your CV or LinkedIn profile and a short note on why this role interests you to benjamin@innercrowd.io. Tell us about a piece of growth work you are genuinely proud of and what you learned from it. A short video introduction is welcome but not required.
#J-18808-Ljbffr€65000 - €80000 monthly