Lead Specialist Sales

You make sure the sales team is always one step ahead. Old leads? You see new opportunities.

At BAS World, one of Europe’s largest trading platforms for used commercial vehicles— including trucks, trailers, and machinery— we are looking for a proactive Lead Specialist who supports our sales team in getting the most out of every lead opportunity.

As a Lead Specialist in the Sales department, you are the essential link between data, customer interaction, and the sales team. You make sure no opportunity is left untouched. Where leads were previously dropped or have gone cold, you reassess their potential. You analyze, prioritize, and ensure the right leads reach the right salespeople at the right time.

You work closely with our sales team, enabling them to fully focus on closing deals – with better-qualified and better-prepared leads. In addition, you help shape smart customer conversations through Trengo, using AI to make contact with (potential) customers faster, more relevant, and more personal.

• Analyze and re-engage old or inactive leads
• Select and enrich lead information for targeted follow-up by sales
• Monitor lead progression and identify opportunities for reactivation
• Contribute ideas on lead strategy and sales processes
• Develop and optimize (AI-driven) customer conversations via Trengo
• Collaborate daily with account managers and sales colleagues

• A key role within a fast-growing international trading company
• Collaboration with a dynamic, ambitious, and experienced sales team
• Plenty of room for your own ideas, innovation, and improvements
• Competitive salary and solid secondary benefits
• Strong opportunities for professional growth in a company in motion

• You have great communicative skills
• You have a commercial drive and are customer-oriented
• You have strong analytical skills and a structured, opportunity-driven mindset
• You are able to motivate others to take action
• You have an interest in digital tools, customer data, and AI applications
• You are fluent in Dutch and English (additional languages are a plus)