Petite Amélie is a fast-growing European brand beloved by young parents and influencers, specialising in beautifully designed furniture, accessories, and toys for nurseries and children's rooms. We operate online stores in the Netherlands, Belgium, France, Germany, and the UK, along with three concept stores. Our team works from a vibrant office just 15 minutes from Amsterdam, next to Weesp station.
We're in the middle of an exciting evolution of our digital ecosystem — from our Magento 2 ecommerce platform across five markets to Digital Asset Management, AI-driven content workflows, and a growing stack of integrations: Akeneo (PIM), Luigi's Box (search), Cloudinary (DAM), Channable (feeds), Voyado (CRM), Business Central (ERP), and more.
Why this role exists
Our Digital Product Manager — Innovation & Automation currently owns our Magento platform and most of our digital product stack. They're shifting focus toward building out our AI and automation capabilities, which means we need someone to take over the day-to-day ownership of Magento and our ecommerce operations — with direct mentorship from them along the way.
That's the role. You'll step into a platform someone has been actively running, learn it properly, and grow into full ownership.
Tasks
You'll report directly to the Digital Product Manager and become the day-to-day owner of our Magento webstores across all five markets. Your main job is to keep things running, keep things improving, and keep things shipping.
This role blends ownership, coordination, and hands-on work. Roughly:
- ~50% owning and coordinating — triaging issues, writing tickets, working with our external development partner, coordinating with the ecommerce team on translations for new features and pages, running small projects end-to-end
- ~30% hands-on execution — fixing small frontend bugs, setting up URL rewrites, helping colleagues update promo pages, making platform changes directly in Magento
- ~20% analysis and improvement — digging into GA4 and Search Console to spot what's broken or underperforming, proposing fixes, and increasingly using AI tools like Claude to speed up your analysis and research
Open to both recent graduates and candidates with 1–3 years of experience. If you're a grad, we'll invest in your growth; if you've already got some mileage, you'll take on more ownership sooner. Those who tried development but want to switch are also welcome.
What you'll actually do
- Own our five Magento 2 storeviews day-to-day — triage issues, reproduce bugs, write clear tickets, and decide: fix it myself, or escalate to our external dev partner?
- Handle the day-to-day ecommerce operations — frontend tweaks, promo page fixes, URL rewrites, small CMS changes, merchandising support
- Coordinate launches across teams — when we ship a new feature or landing page, you'll coordinate with our ecommerce team to get the content translated across NL, FR, DE, and EN, and make sure everything lands cleanly across all five markets
- Own integrations with the rest of our stack — understand how Akeneo pushes products to Magento, how Magento talks to Voyado and Business Central, how Channable consumes our feeds. When something breaks in the middle, you'll be the one tracing it.
- Translate between business and tech — take a problem raised by marketing or customer service, turn it into a ticket a developer can act on, and translate the technical constraints back
- Run smaller projects end-to-end — scope, ticket, coordinate, test, launch
- Dig into data — use GA4, Google Search Console, or Claude with an MCP or our custom analytics tools to spot issues and propose improvements. You'll also learn how to use AI tools like Claude to accelerate data retrieval and analysis — something we actively use and will teach you.
- Build your AI toolkit — we're AI-forward, and you'll be encouraged and coached to create your own workflows that make your job faster and better
Requirements
Must-haves
- Already living in the Netherlands — we're hybrid, 4 days per week in Weesp, and we can't sponsor relocation
- Fluent English — this is our working language internally and with our external partners
- You actually understand how systems talk to each other — APIs, webhooks, the idea that data flows from one system to another and can break in the middle. You don't need to be a developer, but you need to know what a REST API is and be curious about what happens between e.g. The PIM and Magento.
- Comfort with HTML, CSS, and browser dev tools — enough to inspect an element, find a broken image, and fix a typo in a CMS block yourself
- Structured, organised, and clear in writing — ticket-writing and stakeholder updates are a big part of this job
- Pragmatic over precious — you'd rather spend 20 minutes changing a small front-end change yourself than wait three days for someone else to pick up the ticket
Strong nice-to-haves
- Hands-on experience with AI tools (Claude, ChatGPT, n8n, etc.) — not just using them as chatbots, but actually building workflows, automations, or small projects. This is a real differentiator for us. In return, you'll get direct mentorship on how to use AI to speed up and improve your own work.
- Experience with Magento, Shopify, or another ecommerce platform — even in a side project
- Familiarity with GA4, Google Tag Manager, or Search Console
- Exposure to Jira, Linear, or similar ticketing systems
- A bit of coding experience, e.g. With Python, or JavaScript — self-taught counts
- Dutch, German, or French (not required — our external dev partner isn't Dutch either — but useful for coordinating with colleagues)
The mindset that fits here
You take ownership without being asked twice. You're comfortable saying "I don't know, but I'll find out." You test things before you trust them. You ask "why" before jumping to solutions. You're energised by range — one hour launching and setting up a new feature, the next helping a colleague fix a promo page, both feel worthwhile.
Benefits
- A clear growth path — you'll grow into ownership of a platform that someone experienced is handing over to you, with their active mentorship along the way
- Direct mentorship on AI tooling — how to use Claude and other AI tools to accelerate your own work. This is something we actively invest in, not a buzzword.
- Real ownership from week one — small team, big responsibilities, fast feedback loops
- [Salary range — fill in] based on experience
- 25 vacation days + 8% holiday allowance
- Pension scheme
- Full public transport reimbursement (NS Business Card)
- Generous staff discount on our products
- A team that celebrates wins and moves fast
Send us your CV and a short cover letter (half a page is plenty) telling us:
- What drew you to this role specifically
- One example of a technical problem you've recently solved — work, study, or hobby, doesn't matter
- If you've built anything with AI tools, tell us briefly what and how