Senior Product Manager – Advertising Insights

Turn advertising data into growth-driving insights

How do you make our advertisers successful?

By helping them understand why performance happens and help them navigate the possibilities within our advertising eco-system for further growth.

At bol, advertising is one of the fastest growing strategic business models and retail media is increasingly important for our advertisers. With multiple advertising propositions such as Sponsored Products, Branded Shelves, Onsite & Offsite advertising and Social Advertising, advertisers need more than dashboards and metrics. They need clear, actionable insights to scale their businesses.

As Senior Product Manager – Advertising Insights, you will shape the future of how advertisers understand their performance across the full advertising funnel. You will transform reporting into true insight: eg: uncovering where conversions come from, which trends are ongoing and why, how audiences respond, and how different advertising propositions reinforce each other.

This is a high-impact role with direct advertiser impact within our advertising Eco-system — where data, product strategy and advertiser & bol growth come together.

The biggest challenge

Today, our Ad Insights team is primarily focused on unified reporting. But our scope and size has outgrown our current set-up.

You’ll lead the transition from descriptive reporting to diagnostic and strategic insights towards our advertisers across

• Sponsored Products
• Branded Shelves
• Onsite Advertising
• Offsite & Social Advertising
• Affiliate & Creator reporting (Possible future expansion)

The challenge is not just scale — it’s sense-making from the perspective of our advertisers.

Where do my conversions really come from?

Why do certain campaigns or audiences perform better?

What is the impact of the usage of different propositions to reach my goals?

What audience capabilities does bol offer — and how can I leverage them to reach my goals?

You will define what “great advertising insights” mean at bol, and turn that vision into a scalable product.

What you will do as Senior Product Manager – Advertising Insights

You own the product vision, strategy and roadmap for advertising insights across propositions and channels.

You will:

• Define a compelling vision for advertiser insights that goes beyond dashboards and metrics
• Help advertisers from reporting towards explaining & diagnosing with a close connection between the reporting & advertiser recommendations team
• Build insight capabilities that answer operational but also strategic advertiser questions
• Connect performance towards advertisers across Sponsored Products, Branded Shelves, Onsite, Offsite and Social Advertising
• Develop audience-related insights: who do we reach, how do audiences behave, and how to activate them effectively
• Establish success metrics that show how insights help advertisers grow and scale
• Drive strong discovery, experimentation and data-informed decision-making
• Align stakeholders across product, marketing, advertising, analytics and commercial teams

You’ll co‑lead a newly formed cross‑functional team, including a lead engineer, product analyst, product designer and current & new engineers.

Together, you’ll raise the bar for insight‑driven decision‑making — both internally and for advertisers.

Why you can make a difference

You bring strategic depth, analytical strength and product leadership experience.

You:

• Have 5+ years of experience as a Product Manager, preferably in data‑heavy, analytical or platform domains
• Are comfortable working at the intersection of data, analytics, product and business impact
• Can translate complex data and performance signals into clear narratives and product direction
• Know how to balance long‑term vision with pragmatic, iterative delivery
• Are confident steering senior stakeholders and aligning diverse perspectives
• Enjoy elevating product management maturity in and beyond your team

Experience with AdTech, Retail Media, Marketing Analytics or B2B SaaS is a strong plus — but the ability to turn data into meaning is key.

Pros

• Insight strategist – You’re energized by uncovering why things happen for our advertisers and turning that into product value
• Systems thinker – You naturally connect channels, propositions and datasets into a coherent whole
• Ownership driven – You take full accountability for vision, outcomes and impact

Cons

• Reporting-focused – You’re satisfied once dashboards are built and metrics are defined
• Feature deliverer – You optimize for output instead of advertiser learning and growth
• Silo operator – You prefer narrow scopes over cross‑domain collaboration

Where you’ll work

You’ll join bol’s Marketing & Advertising domain within the “Ease” product group. This group is focusing on making growth through bol easy for advertisers, affiliates and creators. You will be working closely together with teams responsible for Campaign Creation, Reporting, Advertiser Advice and Affiliate & Creators team.

We’re a product‑led organization where autonomy, ownership and impact matters. You’ll work in a hybrid setting, closely collaborating from our Utrecht office while maintaining flexibility. Together with ~2,900 colleagues, we serve over 13 million customers and support tens of thousands of partners in growing their businesses through bol.

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