This role is responsible for defining and executing innovative and efficient media strategies in the Benelux and Nordics market. The role incorporates traditional media, digital and performance media as well as social media, branded content, and influencer collaborations. You will assess and align media strategies and tactics presented by our media agency, working closely with category teams and eCommerce to ensure plans are understood, aligned, and brand KPIs are achieved while hitting our brand and commercial targets.
Responsibilities Media Strategy and Planning- Lead the media strategy and tactics ensuring alignment across channels for campaigns and product launches.
- Collaborate closely with the category teams on campaign strategy and audience insights to align on media brief for agency.
- Analyse media investments, related KPI’s and optimise channel mix.
- Act as the primary operational contact for media agency, managing day‑to‑day operations and developing, activating, and optimising robust through‑the‑funnel media plans that meet or exceed clearly defined KPIs from awareness to conversion.
- Ensure activations reflect past performance insights, local media consumption, competitive insights, and trends.
- Ensure media plans and budgets are up to date, aligned, and communicated to all relevant parties in Dyson and the media agency.
- Challenge performance utilising regular reporting, proactive data insights and industry best practice.
- Deliver to the ambitious paid media targets of the direct business; be accountable for traffic, conversion and revenue targets for all paid media channels and plans.
- Work closely with eCommerce managers, Performance managers, Media managers, and the media agency to build monthly forecasts and traffic plans that enable the business to meet its targets across online direct channels.
- Daily review and communication of media performance to optimise budgets, channels and creatives where possible.
- Explore, adopt and implement new technology platforms and campaigns that unlock new opportunities, delivering engagement and efficiency at scale.
- Work with the e‑commerce team to create holistic journeys across paid and owned spaces.
- Develop and share best‑practice test‑learn cycles to maximise revenue and efficiency; ensure insights are understood by relevant stakeholders.
- Hands‑on campaign trafficking to media agency and owned media.
You will be able to identify opportunities, gaps and areas for efficiencies in the business, providing valuable insights that help us reach our hair care targets. You can spot trends, understand why they are happening and how they might affect the business.
Qualifications- Qualification in Marketing and a minimum of 5 years’ experience in media (online or offline).
- Demonstrated experience in an online or offline marketing role, client side or agency.
- Solid knowledge of all media channels, tactics and their role.
- Passionate about digital and the opportunities it brings to drive commercial success.
- Proficient in English and Dutch and/or French.
- Excellent communication and presentation skills.
- Proven ability to project‑manage from conception through implementation.
- Ability to analyse and translate data‑based findings into clear, relevant and actionable insights.
- Proven ability to work autonomously and drive projects forward.
- Experience working in cross‑functional teams.
- Discount on Dyson products.
- Company pension scheme.
- 29 days annual holiday plan.
- Company fitness plan.
- EAP (Employee Assistance Programme).
- Life Assurance Plan.
- Transportation allowance (0,23€ / km regardless of means of transport).
- Health insurance – medical contribution.
Dyson is an equal‑opportunity employer. We welcome applications from all backgrounds with employment decisions made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.
#J-18808-Ljbffr€50000 - €70000 monthly